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by Emma Warren
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- 6 days ago59 min
Episode 41 : Emma talks to Sarah James, MBE. Founder of Craft Festival
This episode was originally recorded as part of a series of interviews that I did for Do Radio, which they have generously allowed me to share with you, and I’m so pleased they did because the insights in these conversations are golden.Sarah James has been organising multi award-winning arts festivals for over 22 years. She is Managing Director and founder of non-profits Craft Festival, Bovey Tracey, Cheltenham and Cardigan. She also co-founded and produced Nourish Festival (Food, Craft & Music) for 10 years until 2023. She founded Find a Maker and popular podcast, The Capital of Craft in 2021. She was awarded an MBE for services to Craft in the 2023 King’s Birthday Honours List. Born & Bred in Cardigan, West Wales, Sarah is a ceramics graduate from Glasgow School of Art and an avid collector of craft, especially ceramics. She has had a varied career including making, podcasting, writing, curating, retailing, mentoring and lecturing on business start-up. Sarah has focused on arts event management and business development training since 2003 and works regularly with a variety of universities and national craft organisations providing training at undergraduate and post-graduate level. Being an obsessive user of social media for business and the ability to think on her feet whilst smiling is a fundamental part of her business strategy. “Treat people how you would like to be treated and expect the same in return.” Sarah is mam to Ella and Lewi and lives between Cardigan and Bovey Tracey, Devon with her husband Andy and their dogs.Aside from so much wisdom in the form of life lessons, this episode will also be really helpful if you’ve ever dreamed of taking a stand at Craft Festival or similar events as Sarah provides so much invaluable advice about securing and making the most of your opportunity.You can find Sarah’s Craft Festival website here and her instagram hereThank you for reading and thank you for listening.Join our growing Community of people who value building a business that fits your life, rather than a life that fits in round your business. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit countrywomansguide.substack.com
- 2 weeks ago39 min
Episode 40: Timmy Orritt and Emma chat all things business, instagram and life in general.
IntroductionOne of the great things about hosting a podcast is that you get to chat to lots of people! I’m always curious to hear how people came to be doing what they do and it seems that serendipity often plays a big part in shaping careers!Timmy is no exception to this and becoming a multi-disciplined therapist happened organically after she qualified as a sports therapist. She then went on to gain her equine and canine qualifications and is currently studying for a further qualification - she is one busy lady!Our Discussion covers…* Career Path* Business Development* Work Philosophy* Challenges of Self-Employment* Social Media and Branding* Professional Community* Personal Well-being* Advice & ReflectionsKey Thoughts Shared * Authenticity builds trust: Clients appreciate clear, jargon-free communication and a human approach.* Community over competition: Building relationships with peers strengthens the industry and personal confidence.* Social media ≠ success: Real business growth comes from word of mouth and consistent service, not follower counts.* Work-life balance: Recognizing personal limits and seasonal priorities prevents burnout.Thanks so much to Timmy for being so generous with her experience and wisdom.As always thank you for listening. Please do like, share and subscribe if you enjoy the podcast.You can find Timmy on instagram hereThanks for reading A Countrywoman’s Guide to Work and Life! Please subscribe to receive our updates to your inbox. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit countrywomansguide.substack.com
- 2 weeks ago59 min
Episode 39 - Emma talks to David Hieatt - Entrepreneur and Deep Thinker…
So, it was an absolute treat to have an hour with him as part of my recent stint as a Do Radio presenter.David builds brands from nothing with next to nothing. Having spent a decade of his early years at Saatchi & Saatchi, he left to build his own brands.He was one of the founders of Howies in the 1990’s, which he exited via a trade sale to Timberland in the mid-2000’s.In 2008, he and Claire started the Do Lectures. The idea was a simple one. Gather together the world’s leading DOers, disruptors and changemakers, have them share their hearts and stories, and encourage others to DO amazing things too. There are now over 400 lectures available free online to watch, and the latest innovation of the Do Team is Do Radio In 2011, he took up the manufacturing mantle again, with his wife Claire, in the form of Hiut Ltd, determined to revive jeans manufacture in the town of Cardigan. In its heyday, Dewhirst, one of the Cardigan based factories used to produce 35,000 pairs of jeans a week, employing 400 people, but closed in 2002. The skills were all there and Hiut became known for handcrafting high-quality, sustainable jeans, often referred to as "slow fashion". Their commitment to craftsmanship, the "Do One Thing Well" philosophy, and the re-employing of local "Grand Masters", jean makers who lost their jobs in 2002 became hallmarks of the Hiut brand.David and Claire sold Hiut in 2025 to concentrate on the Do Lectures.All of David’s businesses are strong on brand and storytelling and his innovative thinking inspires many.David’s idea of success is:- Being in charge of your time.- Not worrying about money.- Do work that matters with people you like. And help others.I think that’s a pretty good success philosophy to have.In this episode, we talk about story, purpose, community, and why understanding the why of your business gives it wind in its sails.If you’re building something thoughtful and long-term — this conversation will stay with you.🎧 Listen now on Countrywoman’s Guide.Thanks for reading A Countrywoman’s Guide to Work and Life - please subscribe and be part of our Community. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit countrywomansguide.substack.com
- Apr 19, 202659 min
Episode 38 - Emma chats to Sue Pryke - award winning ceramics designer.
In this episode, Sue Pryke shares her inspiring journey through ceramics, from learning how to cut leeks to prescribed lengths for supermarkets in her father’s business as a youngster, to working at Wedgwood and subsequently establishing her own design studio. She explores the importance of heritage craft skills, balancing industry with handmade quality, and how her upbringing influenced her meticulous approach and love for design and the ability to produce beautifully designed and ergonomic pieces at scale.Key Topics:* Sue’s early passion for pottery sparked by A-level coursework in the 1980s* The influence of Lincolnshire’s landscape on her appreciation for precision and uniformity* Transition from craft-based work to design at Leicester, including her degree in Design for Manufacture* Her experience at Wedgwood and involvement in traditional model and mold making and the challenges faced in preserving heritage skills* Moving into her own business and collaborations with IKEA* The significance of mindful, detail-oriented craftsmanship* The role of failure and iteration in creative development* Reflections on parenting, balancing family life, and fostering entrepreneurial instincts* Participation in The Great Pottery Throw Down and media influence on ceramics* Future projects involving creamware molds and a return to studio practice* Embracing change, re-evaluating life phases, and the importance of adaptability“Understated, afford-able, functional and elegant. Sounds easy but is very hard to achieve. Designs that fit in rather than stand out, a true test of excellence. ” — Barbara Chandler, The Evening StandardThis podcast was originally recorded for Do Radio, so huge thanks to them for letting me share this episode with you.Connect with Sue Pryke:* Instagram* WebsiteResources & Links:* Oliver Burkman’s 4000 Weeks – on managing time and life priorities* The Great Pottery Throw Down Series 3– TV Show promoting awareness of ceramics* Royal College of Art – The home of ideas* Wedgwood Official Site – Historic ceramic manufacturer* Royal Society of Arts Awards – Recognition in ceramic design* Prince’s Youth Business Trust – (Now the King’s Trust) business support and fundingThank you for reading A Countrywoman’s Guide to Work and Life - please subscribe to receive our updates. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit countrywomansguide.substack.com
- Apr 12, 20261h 0m
Episode 37 : Emma talks to Dan Kieran, Author and Mentor about outgrowing your own business
I’ve known Dan Kieran for a little while now and first came across him when I read his book Do Start - How to Create and Run a Business (that doesn’t run you). It’s a great read and I loved the way he talked about his journey through starting and running a business.Dan is a seasoned entrepreneur and author. We’re both members of the Do Lectures community and connected on Linkedin, but our conversations started after I watched a presentation that Dan gave about his thoughts on Leadership.In it, he discussed how leadership isn’t just about hierarchy, control, or endless grind, it’s about fluidity, connection, and understanding the natural currents within your business and yourself. So, when I was recording the Do Radio interviews, Dan was on my list of people I wanted to interview.In this captivating episode, Dan shares his transformative insights inspired by ancient rivers and hunter-gatherer societies that thrived through cooperation and adaptability. He reveals how adopting a “river-like” mindset can empower you to guide your organization with strength and grace, no matter the turbulence.Dan candidly discusses the mental toll of scaling, the loneliness at the top, and how shifting to a flow-based leadership style can restore joy, resilience, and sustainable success. We break down his powerful analogy of leading like a river, emphasizing the importance of context, collaboration, and trusting the natural course of growth. You’ll discover how ancient societal structures and natural laws hold the key to modern leadership practices that actually work - and you all know how important our connection to the countryside is!We explore:* How the word “lead” originally meant “flow” and why understanding this can revolutionize your leadership approach.* Practical strategies for navigating entrepreneurial transitions, from burnout to renewal.* The importance of vulnerability, community, and mentorship in driving lasting success.* The critical role of nurturing feminine qualities like intuition, empathy, and psychological safety in today’s business landscape.* How to craft your personal origin story to rewire limiting beliefs and unlock your full potential.But don’t make the mistake of thinking you need to be an entrepreneur to benefit from hearing Dan’s take on life - his curiosity and way of connecting history to how we live our life today is both enlightening and fascinating.NB: This episode was originally recorded for my Making Stuff Up show on Do Radio, which they are kindly letting me share with the CWG audience.As always, thank you for reading and thank you for listening.Guest Dan Kieran is a prolific entrepreneur, writer, and advocate for human-centered leadership, known for building Unbound, a pioneering crowdfunding platform, and his passionate work on the future of business and feminine leadership.Thanks for reading A Countrywoman’s Guide to Work and Life! Subscribe for free to receive new posts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit countrywomansguide.substack.com
- Mar 29, 202659 min
Episode 36 : Emma talks to Mandy Powell of The Goodwash Company about her entrepreneurial journey.
This episode was one I originally recorded for Do Radio, who have very kindly said I can also share the podcasts with you.As with the other ‘Do’ conversations, the interviews are so rich with honesty about the entrepreneurial journey and so rich with wisdom and experience that they match up really well with the things that we talk about on our CWG podcasts.I am so pleased to introduce you to Mandy Powell, who started The Goodwash Company at her farm kitchen table in 2018, creating an ethical Welsh skincare brand for humans and dogs.Goodwash is an ethical skincare brand and Mandy’s guiding lights are her values and the changes that she wants to see in the world.As her website proudly states, “Wales has the best natural larder in the world and we wanted to create the finest ethical skincare from as much of our natural environment as possible. Combining the best products with a genuine social and environmental conscience.”The Goodwash range of skin and haircare products are beautifully packaged, ethically made and absolutely lovely to use.From the very beginning, Mandy was determined to support her local area, Barry in the Vale of Glamorgan, South Wales and the wider Welsh Community, so that “each time you wash good things happen for the people and communities of Wales”As well as the products working for humans, Mandy wanted them to also work for her dogs. Her two original fur founders: Maisy (a gorgeous Westie with sensitive skin) and Duffle (a gorgeous Labradoodle) were the inspiration behind the legendary and much loved natural Fur range.Dilys is now her fellow ffwr director and you can check out Dilys' daily work adventures on her Instagram hereThis is a humble, reflective and honest conversation from a genuine, kind and brilliant entrepreneur - and if you’re wondering what Mandy did with her fledgling business after the feedback from the London Media agency, she does reveal all in the podcast.There are also some reflections from me at the end about the first 4 episodes of my Do Radio season. Next week we’ll take a break from the Do Radio podcasts with a podcast I recently recorded and then we’ll do another batch of 4 of the programmes.PS: If you think you might know the name, Goodwash products were featured in the 2024 Gavin and Stacey Christmas special (in Gwen’s kitchen and behind Smithy having a bath.PPS: You can catch all the current Do Radio programmes by listening live here or by downloading the App and listening to the Archive here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit countrywomansguide.substack.com
- Mar 22, 202659 min
Episode 35 : Emma interviews Kresse Wesling CBE about her firehose recycling business.
Kresse Wesling, CBE, is a multi-award winning environmental entrepreneur. After first meeting the London Fire Brigade in 2005, Kresse launched Elvis & Kresse, which rescues and transforms decommissioned fire hose into innovative lifestyle products and returns 50% of profits to the Fire Fighters Charity.The company now collects 12 different waste streams and has several charitable partnerships and collaborations across industries. In 2021, Kresse and Elvis, her business and life partner, also took on a farm in order to establish a regenerative agriculture project, generate their own renewables and implement a host of environmental initiatives.Talking to Kresse was a real insight into founding and running a business with a social purpose, initially doing everything themselves to move the business forward and learning and growing as they progressed.Elvis & Kresse’s dedication to reducing waste, and always challenging themselves to do more is second-to-none.Kresse reminds us that kindness is embedded in our humanity and also that there is no perfect company, we can always learn more.PS : I purchased a desk tidy from Elvis & Kresse, part of their collaboration with Burberry and it really is gorgeous.PPS: My grateful thanks go to Janet Hitchen who was my Do Radio Channel Producer. You can catch all the current Do Radio programmes by listening live here or by downloading the App and listening to the Archive here.Thank you for reading A Countrywoman’s Guide to living life well and doing business better. Please join us by subscribing for free below This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit countrywomansguide.substack.com
- Mar 15, 202658 min
Predictable Success - unlocking Growth in your business - Emma talks to Les McKeown, strategist and business advisor. Episode 34.
If you’re an ambitious entrepreneur scaling your business or you’re feeling stuck and can’t quite see where to go, then this interview with Les McKeown that I originally recorded for Do Radio should be on your list of things to listen to this week.Les developed his own trademark @predictablesuccess model and has worked with thousands of people running businesses over the years, so his insights are profound.As Les himself says, “if you truly want to not just grow, but scale your organization, then I can help you achieve, accelerate and sustain that growth.”Whatever size business you run, Les has identified the stagesyou will go through and explains how to navigate them to achieve Predictable Success.if you’re at an early stage in your business, forewarned is forearmed and you’ll learn about some of the decision points that will come up at some point for you.Take a listen - I’ve never nodded so much during an interview -Les’s advice is absolutely golden.PS: You can catch all the current Do Radio programmes by listening live here or by downloading the App and listening to the Archive here. Our grateful thanks to them for allowing me to share this on CWG. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit countrywomansguide.substack.com
About The Countrywoman’s Guide to Work, Life & You…
Countrywoman's Guide is a virtual kitchen table for us all to sit round and learn from each other - whether it be business goings on, life advice or simply a reminder to remember that you matter, we're here. countrywomansguide.substack.com
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