Tess Annan - Welligogs: Growing a Heritage Brand Without Losing Your Soul. Episode 49

This week I’m joined by Tess Annan, whose mum founded Welligogs 26 years ago, starting with hand-painting wellington boots around the kitchen table. Today Tess is leading the next generation of the business, balancing fresh ideas with the heritage that made customers fall in love with the brand in the first place.We talk about everything from navigating Covid, building an online business, designing clothes women genuinely want to wear, and why creating timeless pieces matters more than chasing trends. Along the way we also explore the realities of running a small family business, the joy of the Game Fair and why sometimes the smallest design details make all the difference.Whether you love country style, run your own business or simply enjoy hearing honest stories from people building something they care deeply about, I think you’ll really enjoy this conversation.Photography credits: Something From The Hart & Higginson HartJoin our growing Community of people who value building a business that fits your life, rather than a life that fits in round your business. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit countrywomansguide.substack.com