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The Contractor Fight with Tom Reber: Daily Summaries Delivered
by Tom Reber
Stop stressing out about your contracting business and take back control. The Contractor Fight is bringing respect and dignity back to the trades one contractor at a time. Discover how to market, sell, and consistently produce your projects at a profit with industry expert and powerful motivator Tom Reber. Stop stealing from your family. Earn what you're worth. Build a business that serves you.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 days ago7 min
Exactly What to Say When You Hear: "You're Too Expensive."
Checkout The Command: https://thecontractorfight.com/commandContractor sales training for handling price objections. If you've ever heard "you're too expensive," this video shows exactly what to say, how to uncover the real objection, and how to close more contractor jobs without discounting your price.Every contractor hears it. You spend time building rapport, inspecting the project, and putting together a professional proposal—only to hear: "You're too expensive." Most contractors immediately start defending themselves, explaining their materials, experience, reviews, and warranties. That's usually the fastest way to lose profit and lose control of the conversation. In this episode, Tom Reber breaks down exactly what to say when a prospect tells you you're too expensive, how to uncover what's really behind the objection, and how to handle price concerns without discounting your work. You'll learn: • The simple question that changes the entire conversation • Why price is rarely the real objection • How to diagnose instead of defend • The difference between a price problem, budget problem, comparison problem, and decision-maker problem • Why discounting too early kills deals • How to uncover the real reason prospects hesitate If you're tired of hearing "you're too expensive" and losing jobs you should be winning, this podcast is for you. 🔥 Want to master sales conversations, objections, pricing, and closing more profitable work? Join The Command: https://thecontractorfight.com/command
- 6 days ago30 min
Contractor Sales Has Changed. Have You?
Contractor Sales Has Changed. Have You?The way homeowners buy today is different than it was just a few years ago.They're researching more. Comparing more options. Taking longer to make decisions. Visiting your website multiple times before they ever reach out. And when they do reach out, many aren't ready to buy—they're gathering information.Unfortunately, many contractors are still selling like it's 2014.In this episode, Derek and Tim discuss the real-world changes they're seeing in today's market and what contractors must do to adapt. From follow-up systems and video communication to AI tools and trust-building conversations, they break down what it takes to win more jobs in an era where buyers have more information and more hesitation than ever before.In This Episode:Why homeowners are taking longer to make buying decisionsThe importance of speed in your sales processHow better follow-up can dramatically increase your close rateWhy FaceTime and video calls build trust fasterThe role AI should (and shouldn't) play in your sales processHow to stay top-of-mind without becoming a pestWhy educating prospects is now a competitive advantageThe communication skills every contractor must developHow to handle prospects who aren't ready to buy todayWhat today's buyers really need before they'll say yesThe Bottom LineThe contractors who thrive over the next few years won't necessarily be the cheapest, the biggest, or even the most talented.They'll be the ones who adapt.They'll be the ones who communicate better.They'll be the ones who follow up consistently.They'll be the ones who build trust before asking for a commitment.Contractor sales has changed.Have you?👊 Ready to level up your sales game?Check out The Command, our live sales training program built specifically for contractors:The Command Sales Training ProgramFollow us on Instagram for daily content, sales tips, and contractor business insights:@contractorfightLearn more about The Contractor Fight:The Contractor Fight
- 1 weeks ago5 min
AI Is the Best Thing That Ever Happened to Contractors
Watch This: https://youtu.be/C8Me5SpjcPY?si=CSMLN4e7FNfSvXMCEveryone is talking about how AI is going to replace jobs.Lawyers are worried.Writers are worried.Marketers are worried.Accountants are worried.Meanwhile, you're in one of the safest industries on the planet.AI can't paint a house.AI can't install a roof.AI can't build a deck.AI can't sit across from a homeowner and earn their trust.In this episode, Tom explains why AI may actually be the greatest opportunity skilled trades professionals have ever seen.You'll learn:• Why contractors are uniquely positioned to benefit from the AI revolution• How smart contractors are using AI to save hours every week• What tasks should be automated and what should never be automated• Why trust, communication, and sales are becoming more valuable than ever• The one skill that will separate winning contractors from everyone else over the next decadeThe contractors who thrive won't be the ones who ignore AI.They'll be the ones who use it to eliminate busy work while doubling down on the human skills that technology can't replace.Because at the end of the day, homeowners don't buy paint, roofs, kitchens, or remodeling projects.They buy certainty.They buy confidence.They buy trust.And trust is still a human game.If you're ready to improve your sales process, close more profitable work, and build a stronger business, check out THE COMMAND at https://go.thecontractorfight.com/command
- 1 weeks ago16 min
He Broke His Leg on a Sunday. I Was at the Hospital on Monday.
WATCH THIS VIDEO: https://youtu.be/C8Me5SpjcPY?si=pgar2FOCHlNI5E2aWhen Tim's employee Zach sent him a picture of his leg at midnight, he knew something was wrong. Two broken bones, surgery scheduled, and the first thing Zach was worried about wasn't his leg. It was his job. That hit Tim hard.In this episode, Tim and Derek are recording from a hospital library while Zach is upstairs getting steel plates and screws put in. They talk about what it really means to build a business worth having. One with the margin and the war chest to take care of your people when life goes sideways.Because here's the truth. If you're running on thin margins, cutting prices, and hoping nothing goes wrong, you're one bad day away from a crisis. But when you charge what you're worth and build it right, you've got options. You can be in that hospital. You can keep your guy whole. You can handle it.They also get into why communicating up front beats backpedaling every time, why time passes whether you're building the business or not, and why the best time to start was 20 years ago but today will do just fine.In this episode: 🔥 What Zach's broken leg revealed about Tim's business🔥 How to communicate with clients when something goes sideways🔥 Why employees shouldn't fear losing their job when life hits hard🔥 Building the war chest before you need it🔥 Why time passes whether you're building or not🔥 Don't forget to hire a professional. You are not a monkey.The Contractor Fight is the ultimate sales training resource for contractors! Pick a fight with mediocrity. Live Unafraid.
- 2 weeks ago8 min
3 FREE Ways to Get Better Leads
WATCH THIS VIDEO: https://youtu.be/C8Me5SpjcPY?si=pgar2FOCHlNI5E2aMost contractors think they need more leads. They're wrong. Because bad leads create bad clients. Bad clients create low margins. Low margins create stress. And stress follows you home every night.In this video, Tom Reber shares 3 completely FREE things you can do right now to attract better leads, better clients, and more profitable jobs—without spending another dollar on marketing.You'll learn:• How to turn your Google Business Profile into a lead-generating machine• Why generic marketing attracts price shoppers• The messaging mistake that's costing you better clients• How educational content builds trust before you ever speak to a prospect• Why consistency beats marketing tricks every time• The simple shifts that help contractors attract premium buyersIf you're tired of getting ghosted, losing jobs on price, or wasting time with tire kickers, this video is for you. 👇RESOURCES & TRAININGLearn how elite contractors attract and convert more of the right clients: www.thecontractorfight.com/commandInside The Contractor Fight, we help contractors:✅ Increase profit margins✅ Close more of the right jobs✅ Stop competing on price✅ Build a business worth having Subscribe for weekly videos on sales, marketing, leadership, profit, mindset, and growing a contracting business the right way.
- 2 weeks ago31 min
TCF1129: What Every Contractor Mistakes for a Lead Problem
Stop trying to fix your sales process when your head isn't straight.In this episode, Tim and Derek pull back the curtain on NashVegas 2026 and look at what actually happens when contractors drop the corporate ego and show up real. We don't care about polished consultant theories here. We talk about the real mental blocks, the pressure of carrying the whole operation alone, and why you keep getting trapped in the feast-or-famine cycle.If you're tired of running a business that owns you instead of you owning it, this conversation is the gut check you need.============================================================Own Your WorthReady to step up and stop playing small? Join the movement of contractors who are getting their lives back, dialling in their pricing, and building real profitability.Check out THE COMMAND™ today: https://thecontractorfight.com/command============================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify
- 3 weeks ago7 min
TCF1128: The Busy-Season Sales System
You spend hours tracking down leads, burning fuel in your truck, and writing detailed proposals for homeowners who were never going to buy from you at full margin. It’s a classic trap: high close rates but your debt keeps climbing every single year.In this episode, we break down why true sales mastery isn't just reciting a script—it's about surviving under pressure. I share the story of a contractor who failed our Shin Fu black belt test seven times without making a single excuse, and why that exact level of grit is what separates the contractors stacking cash from the ones chasing bad appointments. If you want to know before you leave your driveway whether a lead is a waste of your time, you need to understand how communication alters your bank account.=================================Ready to build real skills and stop operating on hope? Step up your sales game inside battle-tested environments.Join THE COMMAND™ today: https://thecontractorfight.com/command=================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify
- 3 weeks ago12 min
TCF1127: The True Cost of Avoiding Hard Conversations on the Job
You walk onto a job that’s already sold, the deposit is in the bank, and your crew hits an unpredicted roadblock. Something was missed in the initial walkthrough. Do you eat the cost and call it "the price of doing business," or do you face the discomfort and write a change order?In this episode, Tim and Derek break down the internal friction contractors face when asking for more money. They talk about how avoiding a 10-minute awkward conversation can lead to a thousand tiny financial cuts by the end of the project. You’ll learn how to implement ongoing job costing, how daily team communication protects your margins, and how to spot honest project enhancements that give clients a better result while saving your bottom line.Stop leaving your profit on the table because you’d rather deal with the discomfort of losing money than the discomfort of speaking up.============================================================Level up your operation and stop running your business on fear. Join THE COMMAND™ today to get the tools, brotherhood, and strategy you need to dominate your market. https://thecontractorfight.com/command============================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify
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About The Contractor Fight with Tom Reber
Stop stressing out about your contracting business and take back control. The Contractor Fight is bringing respect and dignity back to the trades one contractor at a time. Discover how to market, sell, and consistently produce your projects at a profit with industry expert and powerful motivator Tom Reber. Stop stealing from your family. Earn what you're worth. Build a business that serves you.
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