738: The Smart Way to Run Special Sales - Timing, Execution, and Pricing

Episode 738: The Smart Way to Run Special Sales – Timing, Execution & Pricing   00:00 – Welcome and Intro   01:02 – Strategic Not Reactive   02:34 – Avoid Discount Addiction   03:29 – Reasons to Run Sales   05:52 – Value-Add Offers   08:57 – Timing and Cadence   11:31 – Urgency and Communication   14:10 – Pricing Psychology   15:45 – Testing and Simplicity   17:55 – Measuring Success   20:30 – Key Takeaways Wrap