The Business of Boutique Fitness

740: How to Build a Studio Schedule That Boosts Revenue (and Doesn't Burn You Out)

July 28, 2026·31 min
Episode Description from the Publisher

More classes don't automatically mean more revenue. In fact, the wrong schedule can drain your profits, frustrate your members and burn out your instructors. The highest-performing boutique fitness studios don't rely on instinct—they build schedules using data and strategy. The utilization target that maximizes growth without overcrowding classes Why your most popular class times may not be generating the most profit How to know when to add, move, merge or remove classes  Creative ways to turn slow hours into new revenue opportunities  Timestamps 00:00 – Welcome and Topic   00:26 – Schedule as Revenue System   01:05 – Start With Data   03:54 – Demand Patterns and Anchors   05:29 – Utilization Targets Formula   07:27 – Fixing Off-Peak Hours   09:10 – Strategic Class Pairings   11:00 – Diagnosing Low Performers   13:38 –  Instructor Optimization Staffing   16:38 – KPIs That Matter   18:07 – Cutting Classes With Care   20:32 – Member Journey Simplicity   22:04 – Audit Process and Benchmarks   23:08 – Budget Pie and Profit   24:39 – Final Tips    Want help building a schedule that increases revenue and supports long-term growth? Schedule your free strategy call.

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