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The Business of Boutique Fitness

727: Live from The HFA Show 2026: Lise Kuecker and Anne Smith

April 21, 2026·36 min
Episode Description from the Publisher

Running a standout studio today is about building something people can't live without. The brands winning now thoughtfully integrate discipline, member experience and life change.  Get an invaluable lesson in intentional excellence in Episode 727: Live from The HFA Show 2026: Lise Kuecker and Anne Smith, Chief Commercial Officer at [solidcore]. Experience-first growth: hospitality-level client journeys drive retention and referrals Coaches as the product: rigorous training and standards compel participation Commitment culture: memberships beat drop-ins when results are the goal Disciplined expansion: slow, strategic growth protects brand equity and unit economics Fitness fandom: community, identity and earned loyalty fuel long-term success Y'all, as boutique fitness matures and expands, the opportunity is massive. But growth starts with commitment, focus and exceptional execution. Grab your inside look in Episode 727. Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

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