The Brand Building Podcast

The Klaviyo Tool That's About to Change What You Pay an Agency For

September 18, 2026·13 min
Episode Description from the Publisher

I was in the room in Boston when Klaviyo  announced Composer at K:BOS 2026. And I don't think most brands or agencies  understand how big this is yet. Composer isn't another AI writing tool.  It already knows your customers, your  campaigns, your flows, your segments,  and your performance data — and now it  can start doing the work. In this episode I break down exactly what  Composer is, what it can already do today,  what's still rolling out, and what it  means for D2C brands and retention agencies  heading into Q4. The job of the marketer doesn't disappear.  The job changes. And the agencies that don't adapt are going  to get exposed faster than anything else  has exposed them before. ✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

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