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The Brand Building Podcast: Daily Summaries Delivered
by Mark Milutin
Join us on the Brand Building podcast, where we dive into the world of Ecommerce, branding, and marketing. Each week, we bring you expert insights, case studies, and actionable tips to help you build a strong, recognizable brand and reach your target audience. From developing a brand strategy to executing effective campaigns, we cover all aspects of brand marketing. Whether you’re a marketing professional or a small business owner, tune in to learn how to unleash the full potential of your brand.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 3 days ago13 min
The Klaviyo Tool That's About to Change What You Pay an Agency For
I was in the room in Boston when Klaviyo announced Composer at K:BOS 2026. And I don't think most brands or agencies understand how big this is yet. Composer isn't another AI writing tool. It already knows your customers, your campaigns, your flows, your segments, and your performance data — and now it can start doing the work. In this episode I break down exactly what Composer is, what it can already do today, what's still rolling out, and what it means for D2C brands and retention agencies heading into Q4. The job of the marketer doesn't disappear. The job changes. And the agencies that don't adapt are going to get exposed faster than anything else has exposed them before. ✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
- 6 days ago18 min
Klaviyo's New AI Tool Will Replace Half of What Agencies Do — K:BOS 2026 Recap
Just got back from K:BOS 2026 in Boston. Second year attending. First year sponsoring as a Silver Partner with a booth on the floor and a seat at the Partner Advisory Council with Klaviyo's executive team. In this episode I'm breaking down everything that happened — what Klaviyo announced, where the platform is going, and what it means for D2C brands and retention agencies right now. The biggest release: Composer. A natural language SQL interface that queries your entire Klaviyo database on demand. No data scientists. No SQL queries. Just type what you want and it pulls it. The biggest shift: agencies are no longer going to be valued for their deliverables. They're going to be valued for the strategic insights they bring on top of them. This is the episode to listen to before Q4 hits. ✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
- 3 weeks ago50 min
The Analytics Tool Running Inside a $100M Agency — Inside Hiro Analytics
Most retention agencies are still doing reporting the hard way. Manual decks. Static reports. Data that's already out of date by the time the client opens it. The agencies doing $100M in client revenue aren't doing it that way anymore. In this episode I sit down with Zac Cherin, founder of Hiro Analytics — the tool running inside Bread Loaf and some of the top retention agencies in D2C right now. We've been customers for five months. This is a real conversation, not a pitch. 10 hours back per client per month. Every single month. That's what we actually experienced. If you run a retention agency or work inside one — this episode is for you. Guest: Zac Cherin, Founder — Hiro Analytics Book a demo: heroanalytics.com ✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
- 4 weeks ago6 min
Walmart Just Acquired Vibe.co — Here's What It Means for Every CPG Brand
Walmart just made one of the most strategic moves in D2C advertising history. They acquired Vibe.co — the CTV platform that democratized streaming TV ads for small and medium-sized brands — and most people in the CPG world haven't fully understood what this means yet. In this episode I'm breaking down exactly what Vibe is, why Walmart wanted it, and what I believe is coming over the next 6 to 12 months for every brand in the Walmart ecosystem. Vibe connects directly to Shopify, Klaviyo, and Triple Whale. Walmart has the largest retail footprint in the US and is competing hard against Amazon online. Put those two things together and you start to see where this is going. My projection: Walmart is going to make it possible for brands to run hyper-local CTV ads tied directly to in-store revenue data at specific Walmart locations. Local attribution. Direct response. At scale. ✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
- Aug 13, 202610 min
We've Audited Hundreds of Klaviyo Accounts — Every Brand Makes These 8 Mistakes
After a decade of auditing ecommerce brands, my team keeps seeing the exact same mistakes. Over and over. Across every size. Every category. And these mistakes aren't costing brands hundreds of dollars. They're costing tens of thousands — sometimes hundreds of thousands — every single year. In this episode I'm walking through all 8 of them. If you're running Klaviyo, there's a very good chance you're making at least 3 of them right now. From measuring the wrong metrics, to ignoring deliverability, to turning email into a coupon machine — these are the blind spots we find in almost every account we audit. Very few brands have a traffic problem. Most have a systems problem. Fix these and the gains compound month after month. ✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
- Aug 9, 202610 min
I Ran OpenAI Ads for Real Clients — Here's the Honest Truth
Everyone is talking about OpenAI ads. Nobody is actually running them. We are. Over the last five to eight weeks, Bread Loaf has been onboarding real clients into OpenAI's ads platform — and in this episode I'm giving you the full honest breakdown of what we've actually found. The good. The bad. The bugs. The opportunity. CPMs at $50 flat. Random ad disapprovals. Budgets not spending fully. A platform that's basic and still pretty buggy. And we're doubling down anyway. Because we've seen this before. Google in the early days. Facebook in 2014. TikTok before anyone took it seriously. The brands that moved early won every single time. This is that moment for OpenAI. ✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
- Aug 8, 20268 min
How to Get Your Store Recommended by ChatGPT (Step by Step)
Millions of people are skipping Google right now. They're opening ChatGPT and asking what to buy. And they're getting one answer. One recommendation. One brand. If that brand isn't yours — you're invisible. In this episode I'm breaking down exactly how AI search works, why it's changing how people buy online, and the step by step playbook to get your Shopify store showing up in ChatGPT before your competitors do. This is the biggest shift in ecommerce customer acquisition in the last 20 years. The brands that figure this out now will have a massive head start. ✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
- Aug 2, 202646 min
Klaviyo's New AI Customer Agent Explained — With Gina Potenza, Klaviyo Partner Team
Klaviyo just launched something most D2C brands haven't paid attention to yet. K-Service — and specifically Customer Agent — is Klaviyo's new AI-powered customer support suite that's changing how brands handle tickets, convert site visitors, and drive revenue from support interactions. In this episode I sat down with Gina Potenza from Klaviyo's partner strategy team to break down exactly what K-Service is, how it works, and whether D2C brands should be using it right now. What we cover: — What K-Service is and why Klaviyo built it — How Customer Agent resolves tickets 24/7 across email, SMS, and WhatsApp using AI — How Customer Hub turns on-site support into a conversion and upsell tool — Why you only get charged when the agent actually resolves a ticket — How to train the agent on your brand voice — What onboarding looks like and how fast you can go live — How we're using K-Service right now at Bread Loaf across our client accounts Guest: Gina Potenza, Partner Strategy — Klaviyo Connect with Gina: gina.potenza@klaviyo.com Klaviyo pricing: klaviyo.com/pricing ✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
About The Brand Building Podcast
Join us on the Brand Building podcast, where we dive into the world of Ecommerce, branding, and marketing. Each week, we bring you expert insights, case studies, and actionable tips to help you build a strong, recognizable brand and reach your target audience. From developing a brand strategy to executing effective campaigns, we cover all aspects of brand marketing. Whether you’re a marketing professional or a small business owner, tune in to learn how to unleash the full potential of your brand.
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