The Brand Building Podcast

Klaviyo's New AI Tool Will Replace Half of What Agencies Do — K:BOS 2026 Recap

September 15, 2026·18 min
Episode Description from the Publisher

Just got back from K:BOS 2026 in Boston. Second year attending. First year sponsoring  as a Silver Partner with a booth on the floor  and a seat at the Partner Advisory Council  with Klaviyo's executive team. In this episode I'm breaking down everything  that happened — what Klaviyo announced, where  the platform is going, and what it means for  D2C brands and retention agencies right now. The biggest release: Composer. A natural  language SQL interface that queries your  entire Klaviyo database on demand. No data  scientists. No SQL queries. Just type what  you want and it pulls it. The biggest shift: agencies are no longer  going to be valued for their deliverables.  They're going to be valued for the strategic  insights they bring on top of them. This is the episode to listen to before  Q4 hits. ✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

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