Marketing With Purpose Kit: Aligning Marketing with Business Growth

Marketing and business growth should never operate on separate tracks. When they’re aligned, marketing becomes a powerful engine for franchise expansion.For franchise brands, that means connecting marketing strategy with franchise development, growth goals, and the realities of building a scalable system.In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Marci Kleinsasser, CFE, Founder of Kleinsasser Growth Advisors and VP of Franchise Development Marketing at HOTWORX.Marci brings more than 30 years of franchise marketing experience to her role at HOTWORX, where she leads franchise development marketing. She also founded Kleinsasser Growth Advisors to advise franchise brands on marketing strategy and growth. Her experience includes leadership roles at Home Franchise Concepts, Handyman Connection, PuroClean, Domino’s Pizza, and Benihana, giving her deep expertise in building marketing strategies that support franchise growth.🎙️ Hosted by Tullio Siragusa🎧 Produced by Martha Huerta🧭 In this episode, we explore:• Aligning marketing strategy with business growth• Connecting marketing with franchise development goals• Building scalable strategies that support franchise expansion• Using marketing to create measurable growth across a franchise system🎧 If you’re looking to better connect your marketing strategy with franchise growth, this conversation offers practical insight into building marketing programs that support the entire business.