The Better Business Analyst Podcast

The Business Case Is Dead. Long Live the Opportunity Canvas.

December 9, 2025·13 min
Episode Description from the Publisher

Traditional business cases are slowing organisations down — and most of them were never telling the truth anyway.They’re political documents dressed up as analysis, full of predictions nobody can validate and assumptions nobody ever checks.In this episode, I break down why business cases have become relics, what modern companies are using instead, and how you can shift your organisation toward faster, clearer, evidence-driven decision making.We cover:• The five fatal flaws of traditional business cases• Why companies like Amazon, Atlassian, and Spotify use lightweight decision tools• What an Opportunity Canvas is and how it replaces months of “business casing”• Real stories of failures caused by business cases… and wins created by canvases• Practical steps BAs and leaders can take right nowIf your organisation is still writing 30-page business cases, this episode will give you the tools — and the confidence — to push for a better way.

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