
Free Daily Podcast Summary
by Sophie Blowfield
Welcome to The Beauty Sessions - Beauty's new strategic authority. Insider conversations with the industry's most influential leaders, hosted by Sophie Blowfield, a world-class brand strategist and beauty consultant.From breakout founders to global executives, Sophie takes you behind the velvet rope for unfiltered conversations about building, scaling, and disrupting in today's beauty landscape. Discover the strategic decisions and hard-won insights that shaped the brands you love.The Beauty Sessions: Your insider access to beauty's most strategic minds.
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Few people have built an empire quite like Matilda Djerf. In this episode, Sophie Blowfield sits down with the Swedish-born creative behind Djerf Avenue, the global fashion, beauty and lifestyle brand she co-founded that grew from a travel blog and a devoted online community into a phenomenon — complete with that signature effortless blowout everyone now asks their hairdresser for.Matilda opens up about why her community has always been the face of the brand — modelling the campaigns, filling an empty chair in every meeting — the fierce commitment to showing every size on the website, and the story behind the Djerf Avenue name.They also get into the part of the business Sophie thinks is criminally underrated — Djerf Avenue Beauty. They also talk about the brand’s new permanent store in New York, and what’s next. A masterclass in community, intuition and building a brand entirely on your own terms.I hope you enjoy!Follow The Beauty Sessions on InstagramFollow Sophie Blowfield on InstagramFollow Matilda Djerf on InstagramFollow Djerf Avenue on Instagram
Some people spend a career making other people's visions iconic. Sarah Creal is one of them — and now she's done it for herself. In this episode, Sophie Blowfield sits down with the product developer and brand architect behind some of the most legendary names in luxury beauty: Tom Ford Beauty, Bobbi Brown, and Victoria Beckham Beauty, where she was co-founder and CEO.With over 30 years of expertise — from the Clinique counter to Estée Lauder boardrooms — Sarah launched her own brand, Sarah Creal Beauty, in 2024: a first-of-its-kind luxury line created specifically for women 40+. It's already won global awards and sits in Sephora stores across the US.A genuine masterclass in product, storytelling and conviction.I hope you enjoy!Follow The Beauty Sessions on InstagramFollow Sophie Blowfield on InstagramFollow Sarah Creal on Instagram
Some brands you wear. Emi Jay is one you feel genuinely attached to. In this episode, Sophie Blowfield sits down with founder Julianne Goldmark — who, let's be honest, redefined the claw clip for an entire generation.Julianne started Emi Jay back in 2009, at just 15. More than 15 years later it's a bona fide that-girl staple — worn by Hailey Bieber, Sofia Richie and Kendall Jenner.It's now expanded into cult hairstyling products, and since launching in Sephora in 2025 has become one of the best-selling brands at Sephora, full stop.She and Sophie get into building a brand world with a story around every product, the reality of the Sephora era, and why, after 15 years, her biggest lesson is simply to be patient. I hope you enjoy!Follow The Beauty Sessions on InstagramFollow Sophie Blowfield on InstagramFollow Emi Jay on Instagram
Few people have shaped British hair like Luke Hersheson. In this episode, Sophie Blowfield sits down with the stylist, entrepreneur and CEO behind Hershesons — the cult brand he built alongside his father, Daniel, from a single King's Road salon into a world of game-changing tools, cult products and reinvented spaces.He's the man behind some of the most iconic cuts of the last few decades, from Keira Knightley and Dua Lipa to Sienna Miller and Victoria Beckham.He and Sophie get into revolutionising the straightening iron, inventing the world's first blow-dry bar out of a business crisis and why he refuses to make products for the sake of newness.A masterclass in restraint, reinvention and building a brand with a genuine point of view.I hope you enjoy!Follow The Beauty Sessions on InstagramFollow Sophie Blowfield on InstagramFollow Luke Hersheson on InstagramFollow Hershesons on Instagram
What if luxury skincare was never meant to cost a fortune? That's the question that started Strange Luxury. In this episode, Sophie Blowfield sits down with founder, Bella Falk — the 28-year-old Australian building one of the most quietly covetable beauty and loungewear worlds around.Determined to recreate the formulas she loved without the luxury price tag, she taught herself the entire supply chain — manufacturers, formulations, trade shows, margins — and built Strange Luxury from the ground up.A masterclass in accessible luxury, intentional building, and knowing your customer because you are your customer.I hope you enjoy!Follow The Beauty Sessions on InstagramFollow Sophie Blowfield on InstagramFollow Bella Falk on InstagramFollow Strange Luxury on Instagram
Some people spend a career mastering one lane. Kira Mackenzie Jackson has made a superpower out of refusing to. In this episode, Sophie Blowfield sits down with one of the sharpest minds in consumer brand building — and, as of this August, the new CMO of mph Beauty, Mary Phillips' cult-favourite makeup brand.Kira's path has been anything but linear: a career spanning PR, partnerships and private equity, board and angel-investing roles, and years as Chief Brand Officer at SET Active, the LA activewear brand that turned the drop model into an art form. Now she's channelling all of it into beauty.I hope you enjoy!Follow The Beauty Sessions on InstagramFollow Sophie Blowfield on InstagramFollow Kira Jackson on InstagramFollow mph on Instagram
Some people build one great brand in a lifetime. Erin Kleinberg has built several. In this episode — Sophie sits down with the serial founder behind SIDIA, the modern fragrance house rooted in ancestral ritual, self-care, and the legacy of Erin's late grandmother, the brand's namesake.But SIDIA is just one chapter. Erin is also co-founder of Coveteur, the fashion and beauty platform that became a cultural phenomenon by photographing the world's tastemakers inside their own closets, and founder of Métier Creative, the agency behind some of the most exciting brand launches around. Everything she touches carries the same editorial, intentional quality.Erin opens up about a career that began with a clothing line, the loss that inspired SIDIA and a piece of advice from Karl Lagerfeld she's never forgotten. A masterclass in intuition, legacy, and building with a genuine reason to exist.I hope you enjoy!Follow The Beauty Sessions on InstagramFollow Sophie Blowfield on InstagramFollow Erin Kleinberg on InstagramFollow SIDIA on Instagram
This week I'm doing a solo episode with the question I get asked more than any other, and I wanted to sit down and answer it properly — The 10 Things I'd Do Before Launching a Beauty Brand.I've spent over 16 years in rooms with beauty founders — some right at the very beginning, some three years in and quietly wondering why a beautiful product isn't selling. So this is my difficult-question list — the ten things I'd do, in the order I'd actually do them. It's the top-level version of the work I'm usually paid to sit and solve.I hope you enjoy!Follow The Beauty Sessions on InstagramFollow Sophie Blowfield on InstagramFollow Sophie Blowfield on Substack
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Welcome to The Beauty Sessions - Beauty's new strategic authority. Insider conversations with the industry's most influential leaders, hosted by Sophie Blowfield, a world-class brand strategist and beauty consultant.From breakout founders to global executives, Sophie takes you behind the velvet rope for unfiltered conversations about building, scaling, and disrupting in today's beauty landscape. Discover the strategic decisions and hard-won insights that shaped the brands you love.The Beauty Sessions: Your insider access to beauty's most strategic minds.
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