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by OnWrd and UpWrd
The Association Insights Podcast powered by OnWrd & UpWrd focuses on best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations. The podcast features meaningful conversations with association professionals across the country taking a deeper dive into trending topics, offering insights that both inform and inspire.
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- 2 days ago12 min
From Intention to Action: Building More Inclusive Associations
In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, recorded on the show floor at the 2026 ASAE Annual Meeting & Exposition in Indianapolis, host Colleen Gallagher sits down with Celia Chomón Zamora, Ph.D., CAE, AAiP, Executive Director of the American Council of Academic Physical Therapy (ACAPT), to explore what it takes to build inclusive organizations, develop effective leaders and create environments where people can thrive.Drawing on her experience in education, association leadership and professional development, Celia shares why meaningful change doesn't require starting from scratch, how small adjustments can make organizations more neuro-inclusive and why curiosity, vulnerability and mentorship are essential to stronger leadership.Key HighlightsLeadership Transcends Industries: Why effective association leadership isn't necessarily about being a subject-matter expert, but about supporting members, advancing the mission and helping an organization thrive.Move From Intention to Action: Why fear of getting it wrong can hold organizations back—and how embracing mistakes, learning quickly and taking small steps can drive meaningful progress.Build Inclusion Into Everyday Practices: How simple changes like sharing agendas in advance, offering multiple ways to participate and recognizing different processing styles can create more neuro-inclusive workplaces.Rethink Mentorship: Why successful mentorship requires preparation, transparency and commitment from both mentors and mentees—and how everyone can play a role in helping others grow.Create Buy-In Through Shared Goals: How meeting people where they are and framing inclusion around helping everyone succeed can build broader organizational support.Lead With Vulnerability and Curiosity: Why authentic leadership, assuming positive intent and asking questions before making judgments can strengthen relationships and workplace culture.🎧 Tune in for practical insights on turning good intentions into meaningful action, building more inclusive associations and creating opportunities for staff, volunteers and members to thrive.Stay Connected: Subscribe to The Association Insights Podcast powered by OnWrd & UpWrd on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at OnWrd & UpWrd for the latest in association trends and strategies.Coming Soon: More conversations with association executives, innovators and industry experts sharing fresh perspectives, practical strategies and ideas shaping the future of associations. Stay tuned!
- 1 weeks ago17 min
Keeping Associations Indispensable: Lessons in Advocacy, Member Value and Leadership
In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, recorded on the show floor at the 2026 ASAE Annual Meeting & Exposition in Indianapolis, host Colleen Gallagher sits down with Patricia (Patti) Montague, FASAE, CAE, CEO of the School Nutrition Association (SNA), to explore how associations can remain relevant, strengthen advocacy and deliver meaningful member value through decades of change.Drawing on more than 13 years as CEO and a career spanning multiple leadership roles at SNA, Patti shares lessons from leading an association of 50,000 members, making difficult decisions about legacy programs and advocating for the resources school nutrition professionals need to serve millions of children every day.Key HighlightsKeep Member Value at the Center: Why understanding what members actually want and need matters more than following industry trends—and why SNA continues publishing a magazine its members love.Make Advocacy Operationally Feasible: How SNA balances ambitious nutrition policies with the financial and operational realities facing school nutrition professionals, from rising food costs to federal reimbursement rates.Preserve the Purpose, Not Necessarily the Program: Why association leaders sometimes need to rethink longstanding initiatives, redirect resources and find new ways to deliver the same meaningful value.Support Members Throughout Their Careers: How education, professional development and community help members advance from cafeteria roles into leadership positions while adapting to new technologies and workforce demands.Demonstrate the Power of Association Advocacy: How SNA worked with federal agencies to secure critical waivers and resources during COVID-19, helping school nutrition professionals continue feeding children when schools closed.Prepare for What's Next: Why AI, financial pressures and the growing need for trusted information will shape how associations serve their members in the years ahead.🎧 Tune in for a candid conversation about leading through change, making tough decisions and keeping an association indispensable to the people and communities it serves.Stay Connected: Subscribe to The Association Insights Podcast powered by OnWrd & UpWrd on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at OnWrd & UpWrd for the latest in association trends and strategies.Coming Soon: More conversations with association executives, innovators and industry experts sharing fresh perspectives, practical strategies and ideas shaping the future of associations. Stay tuned!
- 2 weeks ago28 min
Leading Change Without Losing What Matters
In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, host Colleen Gallagher welcomes back Preeti Vasishtha, AAiP, Director of Content and Editor-in-Chief at the American Academy of Actuaries, for a conversation about leadership, navigating change and knowing when to let go.More than a year after her first appearance, Preeti shares how her role has evolved from revamping a flagship publication to shaping a broader content strategy – and what she's learned about bringing people along, making difficult decisions and redefining her own contributions as a leader.Key HighlightsChange With Purpose: Why understanding an organization's history, processes and member needs should come before making changes, and why tradition alone isn't a reason to keep doing things the same way.Bring People Along: How building a shared understanding of the problem, inviting different perspectives and creating ownership can help teams embrace change.Collaboration vs. Decision-Making: Why giving people a voice doesn't mean every decision needs to be made by committee –and how leaders can balance listening with moving forward.Learning to Let Go: How moving into senior leadership requires shifting from measuring what you personally produce to the impact you help your team and organization achieve.Rethinking AI Through a Leadership Lens: Why Preeti is asking not just what AI can do, but when it should be used – and what we risk losing when we outsource too much of our thinking.It's OK Not to Have Every Answer: Why becoming comfortable saying "I don't know yet" can be a sign of stronger, more thoughtful leadership.🎧 Tune in for an honest, practical conversation about leading through change, trusting your judgment and growing into leadership without feeling like you have to do it all yourself.Stay Connected: Subscribe to The Association Insights Podcast powered by OnWrd & UpWrd on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at OnWrd & UpWrd for the latest in association trends and strategies.Coming Soon: More conversations with association executives, innovators and industry experts sharing fresh perspectives, practical strategies and ideas shaping the future of associations. Stay tuned!
- 3 weeks ago22 min
The Career Partnership Advantage: Rethinking Younger Professional Engagement
In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, we wrap up our special fall series with Highland, exploring how associations can better attract, engage and retain younger professionals.Host Colleen Gallagher welcomes back David Whited, Principal of Research & Strategy at Highland, for a final conversation connecting the lessons from our association leader interviews with Highland's broader research into what younger professionals really need.David shares why associations must move beyond simply distributing benefits and resources to become trusted career partners – and how creating more intentional experiences at critical career moments can strengthen engagement and retention.Key Highlights:From Benefits to Career Partnership: Why younger professionals are looking for more than programs and resources – and what it means for associations to become essential partners in their careers.The Five Behaviors of Great Partners: How anticipating needs, responding to emotions, offering timely guidance, building confidence and making progress possible can transform the member experience.Meeting the Needs Behind the Needs: Why associations should look beyond functional support to address the social and emotional needs surrounding important career milestones.Trust as a Competitive Advantage: What associations can uniquely offer in a world of LinkedIn, Reddit and countless other professional communities.Start With What You Have: Why improving one high-impact member experience may be more valuable than launching another program – and how three-year retention and experience-based measures can help track progress.🎧 Tune in for a practical conversation about turning existing association resources into meaningful career partnerships—and giving younger professionals a reason to stay.Resources:🌐 Learn more about Highland: www.highlandsolutions.com📊 Take the Young Professional Membership Index: https://www.highlandsolutions.com/member-index/sign-upStay Connected: Subscribe to The Association Insights Podcast powered by OnWrd & UpWrd on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at OnWrd & UpWrd for the latest in association trends and strategies.Coming Soon: More conversations with association leaders, innovators and industry experts sharing fresh perspectives, practical strategies and ideas shaping the future of associations. Stay tuned!🎧 This special series was brought to you by our friends at Highland, where strategy meets research meets action.
- Oct 14, 202641 min
Belonging Beyond Benefits: Building a Stronger Member Connection
In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, we continue our special fall series with Highland, exploring how associations can better attract, engage and retain younger professionals.Host Colleen Gallagher and special co-host David Whited, Principal of Research & Strategy at Highland, sit down with Ryan Vanderbilt, Vice President of Membership, Marketing & Communications at the American Psychiatric Association (APA), to explore what it really means for members to feel they belong—and how associations can foster meaningful connections throughout their careers.From APA's new strategic plan to research-driven experiments with mentorship, micro-volunteering and member communities, Ryan shares how APA is moving beyond traditional benefits to become a more relevant and supportive professional home.Key Highlights:Belonging Beyond Benefits: Why APA made belonging a strategic priority and what it means for members to feel understood, valued and connected to their profession.Learning From Residency: How the close-knit relationships formed during training can inform new approaches to mentorship and career-long connections.Creating Community at Scale: How APA is leveraging local networks and practice-specific roundtables to help members find meaningful connections without manufacturing community.Making Engagement More Accessible: Why micro-volunteering, peer mentorship and shorter commitments can open new opportunities for younger professionals to contribute.Turning Research Into Action: How listening beyond the most engaged members, personalizing experiences by practice setting and testing new ideas can strengthen member value.🎧 Tune in for a practical conversation about creating the conditions for belonging—and building member relationships that last.Resources:🌐 Learn more about Highland: www.highlandsolutions.com📊 Take the Young Professional Membership Index: https://www.highlandsolutions.com/member-index/sign-upStay Connected: Subscribe to The Association Insights Podcast powered by OnWrd & UpWrd on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at OnWrd & UpWrd for the latest in association trends and strategies.Coming Soon: We're wrapping up our special fall series with Highland! David Whited returns for a final conversation with Colleen to connect the lessons from our association leader interviews with Highland's research and explore what associations can do to better attract, engage and retain younger professionals.🎧 This special series is brought to you by our friends at Highland, where strategy meets research meets action.
- Oct 7, 202629 min
When It Mattered Most: The Untold Stories of Associations During the Pandemic
In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, host Colleen Gallagher welcomes back Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International, on the eve of the launch of her new book, When It Mattered Most: The Untold Stories of How Associations Protected Professions and Saved Industries During the Pandemic. Joanna shares the remarkable stories she uncovered of associations working behind the scenes during the pandemic – and the lessons they offer association leaders navigating disruption today. From advocacy that kept industries operating to leaders making critical decisions in a matter of days, the conversation explores what associations accomplished, why so many of those stories remain untold and what we can learn from them now.Key HighlightsThe Stories We Never Heard: Joanna shares how one conversation with the School Nutrition Association led her to uncover dozens of stories about associations protecting their members, professions and communities during the pandemic. Leadership When There Is No Playbook: Strong board relationships, trusted partnerships, organizational alignment and the ability to make decisions quickly helped associations respond when every day mattered. The Lessons Still Matter: Today’s disruptions may look different, but Joanna argues that association leaders still need to recognize moments that demand urgency, adaptability and decisive leadership. Tell the Story Behind the Work: Associations are often great at communicating what they do but less likely to tell the story of how they made it happen. Joanna explains why those stories matter—and why telling them isn’t bragging. Taking Associations Beyond the Association World: Joanna hopes the book helps the broader public—and the next generation—better understand the role associations play in our professions, industries and everyday lives. 🎧 Tune in for a powerful conversation about leadership, storytelling and the extraordinary work associations can do when it matters most.Resources: 📘 Buy When It Mattered Most: The Untold Stories of How Associations Protected Professions and Saved Industries During the Pandemic: The link will be added later today once the book is available!Stay Connected: Subscribe to The Association Insights Podcast powered by OnWrd & UpWrd on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at OnWrd & UpWrd for the latest in association trends and strategies.Coming Soon: Next week, we're resuming our special fall series in partnership with Highland, exploring how associations can better attract, engage and retain younger professionals. Colleen and Highland's David Whited will sit down with association leaders to unpack real-world approaches, lessons learned and what's working – before David returns to close out the series and connect those experiences back to Highland's research.
- Sep 30, 202640 min
Small Experiments, Big Lessons: Rethinking Member Engagement
In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, we continue our special fall series with Highland, exploring how associations can better attract, engage and retain younger professionals.Host Colleen Gallagher and special co-host David Whited, Principal of Research & Strategy at Highland, sit down with Laura Burch, Vice President of Product Evolution, and Kelsey King, Director of Product Development and Management, at the American Academy of Physician Associates (AAPA) to explore how small, intentional experiments can help associations tackle big questions around member engagement, career support and retention.From testing an AI-powered career tool to rethinking how existing resources reach members, Laura and Kelsey share what worked, what didn’t—and why an experiment that doesn’t produce the expected result can still create tremendous value.Key Highlights:Start Small, Learn More: Why contained pilots and clear success metrics can help associations test new ideas responsibly before committing significant resources.When the Experiment Doesn’t “Work”: AAPA’s AI-powered career tool didn’t significantly impact retention—but revealed important insights about personalization, resource awareness and what members actually need.Don’t Create What Already Exists: Members were asking for career support AAPA already offered, reinforcing the need to surface the right resources at the right moments rather than continually creating something new.Think Differently About AI: Why associations may not need their own version of ChatGPT—and how AI could instead work behind the scenes to create more personalized member experiences.Consider the Risk of Doing Nothing: You’ll rarely have perfect data before making a decision. Kelsey shares why the potential cost of inaction belongs in the equation, too.🎧 Tune in for a practical conversation about experimentation, learning from what doesn’t work and making smarter investments in the member experience.Resources:🌐 Learn more about Highland: www.highlandsolutions.com📊 Take the Young Professional Membership Index: https://www.highlandsolutions.com/member-index/sign-upStay Connected:Stay Connected: Subscribe to The Association Insights podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.Follow us on LinkedIn at OnWrd & UpWrd for the latest in association trends and strategies.Coming Soon: We’ll continue bringing you conversations with association professionals sharing insights and strategies shaping the industry today. And coming soon, we’ll resume our special fall series with Highland, exploring how associations can better attract, engage and retain younger professionals through real-world examples of what’s working.🎧 This special series is brought to you by our friends at Highland, where strategy meets research meets action.
- Sep 23, 202627 min
From Executor to Orchestrator: Rethinking Marketing Careers in the Age of AI
In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, host Colleen Gallagher welcomes back Jen O’Brien, Director of Research and Innovation at the American Marketing Association (AMA), to unpack findings from AMA’s new 2026 State of Marketing Careers Report.Jen shares what AMA’s research reveals about how AI is reshaping marketing roles, why generalists may have an advantage in a rapidly changing environment and what these shifts mean for associations helping professionals navigate their careers.Key HighlightsFrom Executor to Orchestrator: As AI takes on more execution, marketers are increasingly responsible for setting direction, making judgment calls and ensuring quality. Jen explains why even individual contributors need to think more like managers—and become the “CEO” of their own work.The Rise of the AI-Powered Generalist: Specialized roles aren’t disappearing entirely, but Jen sees growing value in professionals who can work across disciplines, think strategically and build deep expertise in multiple areas.Don’t Undervalue Human Skills: AMA found that marketers are placing less value on adaptability, collaboration, communication and critical thinking—even as research suggests these are among the skills AI is least able to replicate. For associations, that uncertainty creates an opportunity to help professionals understand where the market is headed.The Early-Career Pipeline Problem: With execution-heavy entry-level roles contracting, Jen explores what employers can do to continue developing young talent—and how early-career professionals can build experience through internships, freelancing, volunteering and diversified skill sets.A Bigger Role for Associations: As careers become less linear and skills change faster, associations have an opportunity to become trusted partners in continuous learning, reskilling and credentialing—with greater emphasis on demonstrating what professionals can actually do.AI Adoption Without “Brain Fry”: AI shouldn’t simply become a mandate to do more with less. Jen discusses why leaders need to create space for experimentation, meet employees where they are and pay attention to the less-visible signs of AI-related burnout.🎧 Tune in for a timely conversation about what AI means for marketing careers—and how professionals and associations can prepare for what comes next.Resources📊 Explore AMA’s 2026 State of Marketing Careers Report: https://www.ama.org/marketing-news/2026-career-report/Stay Connected: Subscribe to The Association Insights Podcast powered by OnWrd & UpWrd on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at OnWrd & UpWrd for the latest in association trends and strategies.Coming Soon: Next week, we're resuming our special fall series in partnership with Highland, exploring how associations can better attract, engage and retain younger professionals. Colleen and Highland's David Whited will sit down with association leaders to unpack real-world approaches, lessons learned and what's working – before David returns to close out the series and connect those experiences back to Highland's research.
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About The Association Insights Podcast
The Association Insights Podcast powered by OnWrd & UpWrd focuses on best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations. The podcast features meaningful conversations with association professionals across the country taking a deeper dive into trending topics, offering insights that both inform and inspire.
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