How to Recruit Affiliates Who Keep Promoting

An affiliate program gets fragile when all the sales come from one or two big partners. The goal is to build a deep bench of loyal promoters who believe in what you sell, know how to talk about it, and keep coming back to promote again. In this episode, I'm showing you how to grow an affiliate program without relying on a few affiliates, including how to attract the right partners, turn customers and fans into evangelists, and create the kind of experience that makes affiliates want to stick around for the long haul.