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The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More: Daily Summaries Delivered
by Matt McWilliams, Award-Winning Affiliate Manager
The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more.
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- Yesterday41 min
How to Build an Affiliate Agreement Affiliates Can Understand
Your affiliate agreement shouldn't read like it was written by a committee of attorneys trying to win a boredom contest. It needs to protect your program, but it also needs to be clear enough that affiliates know what they can do, what they can't do, and what happens if they break the rules. In this episode, I'm walking through how to build affiliate terms and conditions that affiliates can understand, including what to include in your preamble, definitions, approval policy, link rules, website restrictions, domain rules, advertising policies, FTC disclosures, coupon rules, PPC guidelines, and reversal policy. You don't need to speak legalese, but you do need an agreement that sets expectations, protects the good affiliates, and gives you something clear to point back to when problems show up. Links Mentioned in this Episode Affiliate Terms & Conditions Template What the 2023 FTC Updates Mean for Affiliate Marketing How to Identify and Stop Affiliate Fraud AffiliateHQ
- 1 weeks ago35 min
Affiliate Program Legal Requirements: What Every Affiliate Manager Needs to Know
Legal stuff might not be the most exciting part of running an affiliate program, but it's one of the areas you can't afford to just wing. If your affiliates are making false claims, skipping disclosures, spamming people, mishandling data, or breaking your terms, that can come back on you. In this episode, I'm walking through what every affiliate manager needs to know about legal stuff, including FTC disclosures, email rules, privacy and data protection, fraud monitoring, tax records, cookie consent, and why your affiliate agreement needs to be clear before problems show up. This isn't legal advice, but it will help you know what to watch, what to document, and when to get professional help so your program stays protected. Links Mentioned in this Episode What the 2023 FTC Updates Mean for Affiliate Marketing How to Identify and Stop Affiliate Fraud How to Write a Review Post that Ranks and Converts AffiliateHQ
- 2 weeks ago40 min
How to Create Affiliate Relationships That Last
Affiliates stick around when they know you're not treating them like a name on a spreadsheet. Strong relationships are what keep partners engaged, responsive, and willing to promote again, even when another program comes along with a bigger commission or a flashier offer. In this episode, I'm showing you how to create affiliate relationships that last, whether you're working with experienced partners, brand-new affiliates, or people who haven't promoted in a while. You'll learn where to start, what to focus on, and how to build the kind of trust that turns affiliates into long-term partners instead of one-time promoters. Links Mentioned in this Episode Sample Affiliate Training
- 3 weeks ago25 min
How to Tell Affiliates When Something Goes Wrong
Something is going to go wrong in your affiliate program eventually. A launch gets delayed. A tracking issue pops up. A commission changes. A promo doesn't go the way you expected. The mistake most people make is waiting too long, saying too little, or trying to make the problem sound better than it is. In this episode, I'm showing you how to tell affiliates when something goes wrong so you can be honest, protect trust, manage expectations, and keep your partners confident even when the update isn't the one they wanted to hear. Links Mentioned in this Episode AffiliateHQ Top 20 Affiliate Program Mistakes How to 10X Your Sales WITHOUT Spending All Day on Social Media or Expensive Paid Ads
- 4 weeks ago26 min
How to Plan Your Day as an Affiliate Manager
Affiliate managers have a lot pulling at their attention: recruiting new partners, activating the ones who signed up, answering questions, checking stats, creating resources, following up, and keeping the program moving. So what should you actually do each day? In this episode, I'm showing you how to plan your day as an affiliate manager so you know what to focus on first, what can wait, and how to spend your time on the work that actually grows the program. If you've ever wondered what the day-to-day role really looks like, this will give you a practical way to structure it. Links Mentioned in this Episode AffiliateHQ How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials Check Out Our Careers Page Find Your First 100 Affiliates
- Aug 17, 202647 min
How to Fix the Biggest Problems Holding Back Your Affiliate Program
Every affiliate program runs into problems. Some show up before you ever recruit your first affiliate, like choosing the right tracking software, fixing website issues, dialing in conversions, setting commissions, and getting your program policies clear. Others hit once the program is live, like finding the right affiliates, activating them, keeping them engaged, communicating well, and giving them the right promotional materials. In this episode, I'm walking through the common problems every affiliate program faces, including the later-stage issues too: changing technology, fraud, brand reputation, compliance, and the need to keep testing new ideas. You'll learn what usually goes wrong, why it slows down growth, and what to fix first.
- Aug 10, 202621 min
Affiliate Fraud: Red Flags Every Program Should Watch
Affiliate fraud is rare, but when it happens, it can cost you real money, damage your program, and create a mess you wish you'd caught sooner. The good news is, you don't have to spend hours every week hunting for problems. You just need to know which red flags to watch. In this episode, I'm walking through the signs every affiliate program should pay attention to, including conversion rates that are way too high or way too low, strange click patterns, high refund rates, spam complaints, fake discount codes, cookie stuffing, trademark bidding, and more. You'll learn how to spot potential fraud, how to prove what's really happening, and when to warn an affiliate versus when to remove them fast.
- Aug 3, 202650 min
How to Make Affiliate Webinars Convert Better
Affiliate webinars can bring in a flood of leads and still leave a lot of sales on the table. The difference usually comes down to what happens before, during, and after the webinar. In this episode, I'm showing you how to make affiliate webinars convert better, including how to promote an offer that doesn't perfectly match your niche, what to ask affiliate managers and partners for before you promote, and how encore webinars can double or even triple sales. These are practical lessons we've learned from real promotions, including what worked, what didn't, and how to get more value from every webinar you run or promote. Links Mentioned in this Episode ConvertKit
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About The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more.
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