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The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More: Daily Summaries Delivered
by Matt McWilliams, Award-Winning Affiliate Manager
The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 days ago28 min
How to Find What's Wrong with Your Affiliate Program and Fix It
You started an affiliate program, but it's not growing the way you expected. Before you recruit more partners, raise commissions, or start changing everything at once, you need to figure out what's actually broken. In this episode, I'm showing you how to find what's wrong with your affiliate program and fix it by walking through the 14 problems I've seen come up again and again over nearly two decades of working with affiliate programs. Most struggling programs have three, four, or five of these issues, and once you identify yours, you can stop guessing and start fixing the problems that are actually holding back growth. Links Mentioned in this Episode How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials Find Your First 100 Affiliates Affiliate Email Template Get Our Sample Affiliate Training
- 1 weeks ago28 min
Affiliate Program Support: 5 Things Your Partners Need
Affiliates can't promote well if they're guessing. They need more than a link and a login. They need the right tools, the right direction, and the right kind of support from you as the affiliate manager. In this episode, I'm sharing the 5 things affiliates need to succeed, based on nearly 17 years of running and studying great affiliate programs. You'll learn what to provide so your partners know what to say, when to promote, how to get better results, and why they should keep showing up for your program again and again. Links Mentioned in this Episode How to Give Your Affiliates Banners & Graphics How we do affiliate trainings How to Create Mailing Plans for Your Affiliates Affiliate Promo Checklist How to Use Swipe Copy MotionMail
- 2 weeks ago35 min
How to Recruit Affiliates Who Keep Promoting
An affiliate program gets fragile when all the sales come from one or two big partners. The goal is to build a deep bench of loyal promoters who believe in what you sell, know how to talk about it, and keep coming back to promote again. In this episode, I'm showing you how to grow an affiliate program without relying on a few affiliates, including how to attract the right partners, turn customers and fans into evangelists, and create the kind of experience that makes affiliates want to stick around for the long haul.
- 3 weeks ago17 min
How to Recruit Affiliates from Competitor Leaderboards
Your best affiliate prospects are usually hiding in plain sight... on other people's leaderboards. In this episode, I'm breaking down how to recruit affiliates from competitor leaderboards, including exactly where to find the lists, how to choose the right prospects, and how to reach out in a way that starts real relationships instead of sounding like a spammy pitch.
- Jun 29, 202623 min
How to Get Affiliates to Plan Their Promotions in Advance
Affiliates promote more when you stop asking them to "just send something" and start giving them a clear plan. In this episode, I'm showing you how to create promotion plans for affiliates so they know exactly when to promote, what to say, who to send it to, and how to pace it without burning out their list. I'll share the two types of affiliate mailing plans we use, plus how to use them to move affiliates from two emails to five, from five to twelve, and in some cases up to 15 or 16 emails, without feeling spammy or chaotic. Links Mentioned in this Episode Download the Promo Plan Template Nifty Images Influence Book
- Jun 22, 202645 min
How to Make Your Affiliate Program Stand Out to Affiliates
Affiliate programs are everywhere now, so if you want the right partners, you can't just be "another program with a link." In this episode, I'm breaking down how to make your affiliate program stand out to affiliates, so you attract quality partners without relying on nonstop cold outreach forever. We'll talk about what affiliates actually look for before they join, what makes a program feel easy to promote, and the simple upgrades that turn your program into one affiliates want to be part of. Links Mentioned in this Episode How to Determine the Right Affiliate Commission Structure PODCAST EPISODE - How to Run Affiliate Contests Without Breaking the Bank PODCAST EPISODE - How to Build Trust and Credibility with Your Affiliates Affiliate Terms and Conditions Template Affiliate Training Template How to Find Affiliates My #1 Affiliate Recruiting Email
- Jun 15, 202632 min
How to Expand Your Affiliate Program Internationally
Expanding your affiliate program internationally can unlock growth you'll never get if you only recruit in one country, but it also comes with a few practical wrinkles that catch people off guard. In this episode, I'm breaking down how to expand your affiliate program internationally, including where to find overseas partners, what to think through with tracking and payments, and the small adjustments that make it easy for international affiliates to promote and get results. Links Mentioned in this Episode 2023 FTC Endorsement Guide Updates: What Affiliates and Affiliate Programs Need to Know Affiliate Program Terms and Conditions Template Gmass
- Jun 8, 202627 min
The 6 C's of Elite Affiliate Programs (Part 4)
Most affiliate programs don't lose affiliates because the product is bad... they lose them because it's harder to promote your offer than someone else's. In this final episode of the 6 C's series, we're covering the last three C's: Competitive Commissions, Customization, and a Centralized Hub. I'll show you how to set commissions that attract the right partners, how to create custom assets like landing pages, swipe copy, and graphics without drowning in requests, and how to build one simple place affiliates can grab everything they need and start promoting fast. Links Mentioned in this Episode Your First 100 Affiliates Your Affiliate Launch Coach Affiliate Communication Calendar Affiliate Commitment Plan Affiliate Terms and Conditions Template
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About The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more.
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