The Fast and the Flavorless: Why Produce has Lost its Taste

Today we had the opportunity to chat with the CEO of Natoora, Franco Fubini. Franco’s recent book, In Search of the Perfect Peach, explores how flavor and seasonality could hold the key to a more sustainable food system. He argues that when we push produce out of their natural seasons, we compromise taste, nutrient density, and the environment. We have also created a food system where our produce and fruit are increasingly flat, bland, and dull, and generally uninspiring. But the solution to more flavorful, rich, and sustainable produce might be within reach!