One Man's Trash, Another Man's Treasure: UBQ's Groundbreaking Material

In this episode of Sustainability in Progress, we sit down with Albert Douer, CEO of UBQ Materials, to unpack how household garbage gets converted into a material that can replace plastic in manufacturing. Albert draws on 40+ years in the plastics and materials industry to explain why traditional recycling can only solve part of the waste problem, and how UBQ's process instead breaks down organic waste at a molecular level to create something entirely new. We discuss what a "negative carbon footprint" actually means in practice, why global adoption has been slower than expected, and what it would take to scale this technology into a true alternative to landfills and incinerators.