Good Strategy Helps People Make Tough Choices Under Uncertainty | Joel Grundy

Strategy can feel like a choice between two bad options: a rigid annual plan that gets ignored by February, or constant agility that mistakes motion for direction. We sit down with Joel Grundy, Head of Strategy at Q5, to get back to what strategy is meant to do: help leaders make a small number of tough choices in an uncertain world, without pretending we can “bridle” the market into certainty. We dig into the lived reality of internal strategy work: building coalitions across investment, te...