Why Just Broadcasting Strategy Is Sabotaging Execution | Jurriaan Kamer

Strategy fails in a painfully predictable place: the moment it leaves the boardroom and lands in everyone else’s calendar. We sit down with Jurriaan Kamer to get brutally practical about why “alignment” so often becomes a loud broadcast, a perfect slide deck, and a quiet wave of cynicism on the ground. Instead, we dig into what actually moves strategy execution forward: orientation to real conditions, clear choices, and activation that gives teams room to interpret and self-align. We also bo...