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by Emily Aborn
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- Today24 min
Is Authenticity Dead? Bringing Fresh Life to Overused Buzzwords
Text Emily! "Authenticity" used to be one of my favorite words of all time! It meant something real, genuine, original, of the utmost quality. It offered permission to show up as yourself, not perform or pretend! Then... #internet. Suddenly, everyone was "stepping into their authentic self." From every coach, in every caption, selling every course, the word was everywhere. And when a word is everywhere, it becomes a bit generic and loses its intended depth. In this episode, I'm questio...
- 1 weeks ago28 min
Going 100% in on YOU: How "all-in" changes everything
Text Emily! 3 Years ago, when I started this podcast, I decided to go 100% in on myself. The first of many times I would show up for ME. I’ve learned since that when you take a bet on yourself, when you’re willing to go “all in”, you end up showing up even more fully for others. Today, to celebrate the 3-Year Podiversary of Small Business Casual (previously named “Content with Character”) and my 40th bday, I’m pulling back the curtain and sharing behind-the-scenes truths, learnin...
- 2 weeks ago32 min
What if You Just Tried It? The Power of Experimentation
Text Emily! Instead of overthinking, what if you experimented about it instead!? “Don’t get stuck with where you have not succeeded. Go on to something else. You don’t know what will unfold.” - Natalie Goldberg In this episode, we get into where experimentation and "just trying it" fits into life and business, and how a try-before-you buy mentality can end up being a winning strategy for success and happiness. In the episode: What does experimentation look like in business?...
- 3 weeks ago25 min
When to Throw in the Towel (and When to Push Through)
Text Emily! When to hold em’ and when to fold em’... THAT is the question. And in creative ventures and businesses, it’s one of the hardest things to answer when it comes up. When do you quit, stop pushing, throw in the towel, and when do you keep going? While there’s no clear answer, magical checklist, or formula, there are some questions you can ask yourself and some gut checks that can help give you a lot of clarity on whether or not to keep going and when to throw in the towel on t...
- 4 weeks ago25 min
Too Many Cooks in the Kitchen: When Serial Help Becomes a Recipe for Disaster
Text Emily! Have you ever seen a business owner pay for help and then get all a gazillion different opinions from Mary, Larry, Harry, Tom, Billy, and Sally? Maybe it's been YOU seeking helper after helper whose help isn't "working"? It can be really frustrating and entirely unhelpful when we poll everyone and anyone for help on how to move forward and proceed. Too many cooks in the kitchen can cause you to be forever catching up. It can create chaos, endless pivots and updates, and unw...
- Apr 14, 202642 min
Leaving the Casino: Building a Business that Actually Works for YOU with Jessica Lackey
Text Emily! Have you been burned by bro marketing? Exhausted by all the social media hacks? Underwhelmed with the "just manifest it" advice? If so, you're going to LOVE the wisdom of my guest, Jessica Lackey. Jessica reminds us that when you play by their rules, the house always wins in the entrepreneurial casino. We discuss how to stop betting on tactics and build a business that actually works for YOU as we tackle some of the bigger, better questions. In our convers...
- Apr 7, 202633 min
Business Owner Guilt Trip: Overcoming False Guilt
Text Emily! Do you feel guilty if you don't post or engage on social media for a week? Do you feel like you did something WRONG if you just spent an hour scrolling instead of being productive? I recently asked this question about social media guilt on LinkedIn, asking people to share their experience with this no-win guilt phenomenon, and the comments and solidarity totally surprised me! Lots of people felt equally guilty posting as they did NOT posting! People felt just as bad being ON it a...
- Mar 31, 202655 min
Human vs. Search Engine: A modern SEO strategy with Sarah Moon
Text Emily! Over 80% of internet users rely on search engines regularly, and billions of searches happen every day! If you're not thinking about how people find you through search, you're missing a massive opportunity for your business. In this episode of Small Business Casual, I’m joined by Marketing and Business Strategy Consultant, Sarah Moon, for a deep dive into what’s working in search in 2026 We go beyond keywords and algorithm hacks and instead look at building a solid foundati...
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About Small Business Casual
Where small business meets your favorite pair of slippers. A little quirky, not too buttoned up, one less accessory, ahhh… just right. Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!). Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual
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Frequently Asked Questions
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