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by Alysha Sanford
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- Dec 15, 202513 min
7 Ways to Reduce the Mental Load as a Parent Entrepreneur
Hello and welcome to the Messy Mompreneur Podcast, where we cover all things community, parent entrepreneurship, and building life-first marketing efforts for your small business! I’m your host, Alysha Sanford. I’m a mostly-work-from-home mom with a background in brand photography and a passion for sustainable marketing strategies. You’re probably listening because you, too, wear all of the hats, and I’m so happy to have you here!If you hit play on this episode, I’m going to guess that you might be feeling overwhelmed managing all of the things. And if you’re listening to this in real time as this episode is published, I’m also guessing that the holiday to-dos aren’t helping. Today I want to address the thing that we call mental load, how it affects parent entrepreneurs, but more specifically how it affects mom entrepreneurs. I want to share 7 ways to reduce that mental load and overall stress, and all can make a difference through the year if you put them into practice. This wasn’t an episode I’d originally planned to drop at this time, but I’m feeling the importance of sharing it now and I really hope that it feels like a big hug.Main topics included in this episode:A definition of "mental load"Relatable examples of how it affects me as a busy toddler mom and small business owner, and how it likely affects you as well7 ways to reduce that mental load and overall stressResources Mentioned:Capture the Chaos Planner (Use code ALYSHA15 at checkout for 15% off)Episode 24 - Real Talk - Pivoting Your Business After a Hard Life SeasonEpisode 2 - Eight Ways to Find Time for Self Care as a Busy MomMetricool scheduler“The Friday Mix" sign upConnect with Alysha:Photo & Marketing WebsiteWebsiteInstagramhello@alyshasanfordphoto.commessymompreneur@gmail.comMusic licensing information:Eli Lev - Dancin' on the LawnFor full show notes, please visit the website.
- Dec 8, 20258 min
What to Do If Your Business, Bookings or Sales Feel Slow
Hello and welcome to the Messy Mompreneur Podcast, where we cover all things community, parent entrepreneurship, and building life-first marketing efforts for your small business! I’m your host, Alysha Sanford. I’m a mostly-work-from-home mom with a background in brand photography and a passion for sustainable marketing strategies. You’re probably listening because you, too, wear all of the hats, and I’m so happy to have you here!If you’ve been feeling like your sales, bookings or business in general has slowed down, the calendar is emptier than you expected, or you’re wondering “am I doing something wrong?”… this episode is for you. I’ll walk you through why slow seasons happen, how to shift your perspective, and the practical steps that you can take right now so that you can either turn it around, or prepare before your usual slow season hits.Main topics included in this episode:An important mindset shift regarding slow seasonsHow to acknowledge and diagnose the reason for the slow season8 areas of focus that can all improve bookings and salesThe unexpected benefits of a slow seasonResources Mentioned:Free in-depth checklist of 20+ ways to boost booking during a slow season.Metricool scheduler“The Friday Mix" sign upFall website refresh episodeConnect with Alysha:Photo & Marketing WebsiteWebsiteInstagramhello@alyshasanfordphoto.commessymompreneur@gmail.comMusic licensing information:Eli Lev - Dancin' on the LawnFor full show notes, please visit the website.
- Dec 1, 202511 min
Why Shopping Small Matters More Than Ever This Holiday Season
Hello and welcome to the Messy Mompreneur Podcast, where we cover all things community, parent entrepreneurship, and building life-first marketing efforts for your small business! I’m your host, Alysha Sanford. I’m a mostly-work-from-home toddler mom with a background in brand photography and a passion for sustainable marketing strategies. You’re probably listening because you, too, wear all of the hats, and I’m so happy to have you here!You’ve already heard how collaboration and partnerships can lift your business during last week’s episode… if not, please go back and give it a listen.And today, we’re taking that one step further — exploring why shopping small and supporting fellow small businesses matters more now than ever. Whether you’re running a service-based business or a creative brand, the ripple effects of your holiday spending and support are far-reaching. By the end of this episode, you’ll have both the mindset and the tactics to show up intentionally this season — not just as a seller, but as a community builder.Main topics included in this episode:3 reasons why shopping small makes a big differenceSome gift ideas that mean the mostWhere to shop small this seasonMy challenge for you this weekResources Mentioned:“The Friday Mix" sign upGift Guide blog post for small business owners.Connect with Alysha:Photo & Marketing WebsiteWebsiteInstagramhello@alyshasanfordphoto.commessymompreneur@gmail.comMusic licensing information:Eli Lev - Dancin' on the LawnFor full show notes, please visit the website.
- Nov 24, 20258 min
How and Why to Partner and Collaborate with other Small Businesses and Creatives
Hello and welcome to the Messy Mompreneur Podcast, where we cover all things community, parent entrepreneurship, and building life-first marketing efforts for your small business! I’m your host, Alysha Sanford. I’m a mostly-work-from-home mom with a background in brand photography and a passion for sustainable marketing strategies. You’re probably listening because you, too, wear all of the hats, and I’m so happy to have you here!You know what I’ve been thinking a lot about over the last few months?How much I miss the kind of community we had before everything went fully digital — when word of mouth, face-to-face support, and genuine camaraderie were how we built things… in both life and business.I want to talk about bringing that energy back; small businesses lifting each other up, sharing the love, and remembering what community really feels like. Because that’s the magic of the “shop small” season — it’s not just about sales, it’s about connection. And this episode tells you exactly how and why to collaborate with other small businesses to grow together.Main topics included in this episode:Why community seemed to be stronger in the analog era, and how it hits differently nowWhy networking and collaboration with other entrepreneurs is important for your life, business and marketing efforts4 simple, feel-good areas to collaborate and support each other (with plenty of examples)My challenge for you this weekResources Mentioned:“The Friday Mix" sign upGift Guide blog post for small business owners.Connect with Alysha:Photo & Marketing WebsiteWebsiteInstagramhello@alyshasanfordphoto.commessymompreneur@gmail.comMusic licensing information:Eli Lev - Dancin' on the LawnFor full show notes, please visit the website.
- Nov 17, 202510 min
The Best Planner for Life and Business, and Why You Need It
Hello and welcome back to the Messy Mompreneur podcast! I’m your host, Alysha Sanford, and I’m so happy to have you here. If you’re juggling motherhood, business, and about a hundred moving parts, this episode is for you. I’m sharing the planner that changed how I run both my home and my work — the Capture the Chaos Planner. It’s part planner, part workbook, and completely built for real entrepreneur life. You’ll hear how this system helped me simplify my days, create balance between mom life and entrepreneurship, and finally see my business and personal priorities in one clear space. I’ll walk through my favorite features, how I use them each week, and the biggest mindset shifts that came with it.Main topics included in this episode:Why basic planners weren’t cutting it anymoreHow the Capture the Chaos Planner helps me organize life and business togetherThe daily “top three” method for staying focusedThe benefits of weekly, monthly and quarterly check-insThe epic business hub section that includes a dedicated space for project and content planningHow slowing down brought more clarity, calm, and balanceResources Mentioned:“The Friday Mix" sign upCapture the Chaos Planner (Use code ALYSHA15 at checkout for 15% off)Capture the Chaos Planner VIDEOColie James' Airtable Content Hub TemplateConnect with Alysha:Photo & Marketing WebsiteWebsiteInstagramhello@alyshasanfordphoto.commessymompreneur@gmail.comMusic licensing information:Eli Lev - Dancin' on the LawnFor full show notes, please visit the website.
- Nov 10, 20257 min
Website Refresh - What to Audit Before the Holiday Rush
Hello and welcome back to the Messy Mompreneur podcast! I’m your host, Alysha Sanford, and I’m so happy to have you here. Before the busy holiday season hits, let’s make sure your website is ready to convert visitors into clients — not lose them to broken links or outdated info. In this episode, I walk you through a quick five-step website audit you can do in under an hour to keep your site polished, professional, and ready for holiday traffic. We’ll cover what to check, refresh, and simplify across your essentials, tech setup, visuals, and content — so your website continues working for you while you focus on motherhood, homemaking, and running your small business with ease.Main topics included in this episode:The 5-step website audit for small business ownersWhat to update - contact info, links, and pricingQuick fixes for speed, SEO, and mobile-friendlinessSimple ways to refresh visuals and calls-to-actionTraffic drivers that bring people back to your digital homeWhy a fall refresh saves time (and stress) during the holidaysResources Mentioned:“The Friday Mix" sign upConnect with Alysha:Photo & Marketing WebsiteWebsiteInstagramhello@alyshasanfordphoto.commessymompreneur@gmail.comMusic licensing information:Eli Lev - Dancin' on the LawnFor full show notes, please visit the website.
- Nov 3, 202515 min
A Fall Content Rhythm - How to Create & Repurpose Easily When Life is Full
Hello and welcome back to the Messy Mompreneur podcast! I’m your host, Alysha Sanford, and I’m so happy to have you here.If your fall season feels like a whirlwind of school schedules, client work, and never-ending to-dos, this episode will help you breathe again. I’m walking you through a simple, life-first content rhythm designed for busy mom entrepreneurs and small business owners who want to stay consistent without burning out.We’ll talk through my three-part marketing framework, a sample batching schedule that actually works for work-from-home life, and how to repurpose your blog, podcast, YouTube or email content so that you can spend more time with your people—and less time chasing the algorithm.Main topics included in this episode:Why simplifying your marketing this season mattersMy three-pillar Life-First Marketing FrameworkA four-week batching rhythm for creating and repurposing contentHow to stay visible without daily posting and inevitably doom scrollingEncouragement for balancing parenthood, business, and the rest of your personal lifeResources Mentioned:“The Friday Mix" sign upMetricool (scheduling game-changer)Connect with Alysha:Photo & Marketing WebsiteWebsiteInstagramhello@alyshasanfordphoto.commessymompreneur@gmail.comMusic licensing information:Eli Lev - Dancin' on the LawnFor full show notes, please visit the website.
- Oct 27, 202516 min
Real Talk - Pivoting Your Business After a Hard Life Season
Hello and welcome back to the Messy Mompreneur podcast! I’m your host, Alysha Sanford, and I’m so happy to have you here.After taking a one and a half year break to navigate motherhood, grief, and major life changes, I’m back with a fresh look at what it really means to build a life-first business as a mom entrepreneur. In this episode, I’m sharing how brand photography evolved into marketing strategy, what I’ve learned about balancing work-from-home life and homemaking, and why pivoting your business can actually be a powerful move toward sustainability and purpose.Main topics included in this episode:Why my capacity and calling both shiftedWhat grief taught (and continues to teach) meThe transition from brand photography to the content marketing strategy behind the session planningSustainable systems for real-life business seasonsEncouragement for fellow parent entrepreneurs ready to pivotResources Mentioned:“The Friday Mix" sign upConnect with Alysha:Photo & Marketing WebsiteWebsiteInstagramhello@alyshasanfordphoto.commessymompreneur@gmail.comMusic licensing information:Eli Lev - Dancin' on the LawnFor full show notes, please visit the website.
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About Messy Mompreneur
Hello and welcome to the Messy Mompreneur podcast! I’m so happy to have you here!My name is Alysha Sanford and I’m your show host!I’m a newer, first-time, work-at-home-mama navigating the highs and lows of entrepreneurship. Running a business, working full time, or chasing career dreams in general while also raising littles and maintaining the home can be so challenging. Especially if you don’t have a strong, local support system or aren’t great about asking for help. I personally struggle with that last one.On this podcast, I plan to touch on all aspects of mompreneur life, including productivity, time management, tips and hacks, self-care, marketing, home-making and parenting in general.I want to give a voice to others who might be struggling and, as an introvert, I want to get more comfortable with my own voice. This will likely be an audio only show because I know that most of you are likely multitasking while listening. I also want to be able to accommodate any guests on the s
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