Skift Daily Briefing

Southwest Reinvented Itself and Just Had a Record Quarter

July 24, 2026·3 min
Episode Description from the Publisher

Southwest posts record revenue after overhauling its entire business model, American Airlines hits record revenue too but keeps cutting its profit forecast, and the timeshare industry is consolidating for a reason most travelers would never guess. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the new Southwest might actually be stronger than the one it replaced, why American's record revenue quarter still comes with a cautious outlook, and why timeshares are really a lending business in disguise — and why that's driving consolidation. Articles Referenced: Honorable Mention: @AskAConcierge on IGSouthwest's New Fees and Fare Hikes Offset $899 Million Fuel BillAmerican Says It Offset 50% of Fuel Expenses With Higher FaresBehind Travel + Leisure's $343 Million Bet and Why More Timeshare Deals Are Coming Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

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