Europe Is on Fire and Summer Travel Is at Risk Again

Wildfires are forcing tourist evacuations across France and Spain with officials warning the risk is spreading, Norwegian Cruise Line's CEO admits the company's problems are mostly self-inflicted, and Lufthansa and Air France-KLM are competing for Portugal's national airline with two very different approaches. On today's Skift Daily Briefing, Sarah Dandashy breaks down what the latest European wildfire disruptions mean for summer travel plans and why this is becoming the new normal, why Norwegian Cruise Line's unusually candid CEO diagnosis is either reassuring or alarming depending on how you read it, and why the TAP Air Portugal bidding war is really about who controls the gateway between Europe and Latin America. Articles Referenced: Honorable Mention: @AskAConcierge on IGEurope Fires Impact Tourism: France and SpainNorwegian Cruise Line CEO Cites Self-Inflicted Problems, Weak Outlook Into 2027Two Bids for TAP Air Portugal, Two Very Different Charm Offensives Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.