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Skift Daily Briefing: Daily Summaries Delivered
by Skift
Everything you need to know about the business of travel today. Each episode covers new travel stories from Skift's editorial team. Listen to the latest developments at hotels, airlines, destinations, online booking sites, and more.
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- Today4 min
U.S. Tourism Is Sliding and the World Cup Hasn't Fixed It
Overseas visits to the U.S. drop sharply in May as Western Europe stays home, World Cup host cities spend millions on welcome campaigns to fight a perception problem, and a ten-year look at hotels vs. OTAs reveals who actually won. On today's Skift Daily Briefing, Sarah Dandashy breaks down why inbound tourism is still sliding even as the World Cup kicks off, how host cities are betting big-budget welcome campaigns can overcome visa headlines and entry policy concerns, and why the real winner of the hotel vs. OTA war wasn't market share — it was margin. Articles Referenced: Honorable Mention: @AskAConcierge on IGOverseas Travel to the United States May DeclineWorld Cup Tourism Campaign VideosHotels Tried to Cut Out Expedia. Here's What Happened. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
- 4 days ago4 min
Airfares Are Up 20% and Travelers Are Not Stopping
Airline CEOs are stunned that demand hasn't buckled under a 20% fare spike, World Cup hotels are still waiting on a booking surge that may depend entirely on which teams advance, and Canadian travel to the U.S. is creeping back but still far below where it was. On today's Skift Daily Briefing, Sarah Dandashy breaks down why travel demand is proving more resilient than even airline executives expected, why the World Cup's hotel story hinges on a potential Messi vs. Ronaldo matchup, and why Brand USA is smartly going after Gen Z Canadians instead of the Boomers who aren't coming back anytime soon. Articles Referenced: Honorable Mention: @AskAConcierge on IG Airfares Are Up 20%. Demand Is Strong. Even Airline CEOs Are Surprised. Hotels Hope for Last-Minute World Cup Bookings Canadian Travel to the U.S. Rebounds but Still Far Below 2024 Levels Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
- 5 days ago4 min
Aviation's 2050 Climate Goal Is Slipping and Nobody Has a Fix
Aviation's net zero target may be getting pushed back as sustainable fuel supply falls dramatically short, Cathay Pacific says summer demand is holding strong while the Gulf stays grounded, and luxury hotel guests are paying higher rates without blinking. On today's Skift Daily Briefing, Sarah Dandashy breaks down why aviation's 2050 climate pledge is losing credibility without real government follow-through on sustainable fuel, how the Iran war's disruption of Gulf routes is quietly benefiting Asian hubs like Hong Kong, and why the K-shaped travel economy is showing no signs of letting up at the luxury end. Articles Referenced: Honorable Mention: @AskAConcierge on IG Aviation's 2050 Net Zero Target Could Slip — The More Likely Outcome Cathay Pacific CEO: Summer Demand Is Holding Up Despite Fuel Price Shock CoStar: Luxury Travelers Show No Pushback on Higher Hotel Rates Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
- 6 days ago6 min
The U.S. Just Made Visas Pay-to-Play
The U.S. launches a $750 fast-track visa program that creates a two-tiered system for international travelers, Apple's rebuilt Siri could quietly reshape where the travel journey begins, and the most influential person in travel is someone most people have never heard of. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the new expedited visa fee is the latest signal that the U.S. is becoming an increasingly expensive and complicated destination to visit, how Apple's rebuilt Siri could shift where travelers start their journey before they ever open an airline app, and why Ken Chenault's web of boardroom influence makes him the most consequential non-operator in the travel industry today. Articles Referenced: Honorable Mention: @AskAConcierge on IG $750 Visa Appointment Fee Apple's Rebuilt Siri Opens New Doors for Travel Apps How Ken Chenault Became Travel's Most Consequential Non-Operator Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
- 1 weeks ago6 min
United Still Wants American. The Airline Industry Is Bleeding.
Airline Profits Just Got Cut in Half — and United Still Wants to Buy American The global airline industry takes a brutal hit as profits are slashed nearly in half, global travel growth turns negative for the first time this year, and United's CEO is still publicly chasing a merger American keeps refusing. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the Iran war has upended what was supposed to be a strong year for airlines and left the Middle East as the only region posting an outright loss, what it means that global travel momentum has quietly flipped negative for the first time in 2026, and why Scott Kirby keeps the American Airlines merger idea alive even as American keeps saying no. Articles Referenced: Honorable Mention: @AskAConcierge on IG Middle East Airlines Face $4.3 Billion Loss — the Only Region in the Red Global Travel Growth Has Turned Negative for the First Time This Year United CEO Still Wants a Merger With American Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
- 1 weeks ago4 min
The World Cup Was Supposed to Save U.S. Tourism. It's Not Going as Planned.
World Cup travel demand is falling short of expectations as international visitors stay home, Delta quietly made its credit card a better deal while every other airline raises fees, and a top hotel tech founder says the industry is using AI to solve the wrong problem. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the international tourist windfall host cities were promised isn't materializing, how Delta's Amex card expansion is a masterclass in playing the loyalty game right, and why hotels cutting costs with AI are missing the bigger opportunity sitting right in front of them. Articles Referenced: Honorable Mention: @AskAConcierge on IG World Cup Travel Demand Expectations Deflated Delta Expands Benefits on Amex Cards Why Hotel AI Keeps Cutting Costs Instead of Making Money Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
- 1 weeks ago5 min
Sonder's Founder Just Came Back...With an AI Travel Startup
The Iran war has dramatically reshuffled global tourism demand, the founder of collapsed startup Sonder is already back with a lean AI-powered travel agent, and Priceline just gave its AI assistant the biggest overhaul in two years. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the Middle East's tourism collapse isn't killing global demand so much as redirecting it, how Francis Davidson is betting that asset-light AI software is the antidote to everything that killed Sonder, and why Priceline's Penny upgrade is a preview of where the entire travel industry is heading. Articles Referenced: Honorable Mention: @AskAConcierge on IG Iran War Drives Middle East Tourism Slump and a Global Demand Shift After Sonder's Collapse, Francis Davidson Returns With an AI Travel Agent Priceline Penny Revamp: Multiagent AI Powered by Anthropic Claude Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
- 1 weeks ago5 min
One Guy Used AI to Pull 881,000 Fares and Broke the Travel Industry's Brain
A single AI-powered flight search just exposed a massive economic blind spot for the entire travel industry, new research reveals that treating women as one travel segment is quietly costing brands serious revenue, and Expedia's new chief AI officer just laid out the company's boldest bet yet. On today's Skift Daily Briefing, Sarah Dandashy breaks down why AI-powered travel search is breaking a system built on the assumption that humans eventually give up, how brands still running generic women's campaigns are leaving their highest-value customers completely unreached, and why Expedia's answer to AI disruption is to become the infrastructure everyone else depends on. Articles Referenced: Honorable Mention: @AskAConcierge on IG AI Impact on Travel Search Costs Women Travelers Are Not a Segment. Treating Them as One Is a Strategic Mistake. Expedia's New Chief AI Officer on What the Company Is Really Building Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
About Skift Daily Briefing
Everything you need to know about the business of travel today. Each episode covers new travel stories from Skift's editorial team. Listen to the latest developments at hotels, airlines, destinations, online booking sites, and more.
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