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by GNW Consulting
Signal & Stakes is a podcast about the technology and business decisions senior executives make and the consequences that follow. Hosted under GNW Consulting, the show surfaces real decisions made by CMOs, CROs, CIOs, and senior leaders in marketing, revenue operations, and technology, examining the signals they caught, the ones they missed, and what was at stake either way.Each episode explores a single consequential moment inside an organization. Topics include enterprise technology strategy, marketing technology decisions, revenue operations leadership, go-to-market alignment, organizational decision-making, and the gap between executive intent and business outcome.Signal & Stakes is not a best practices show. It does not offer frameworks, playbooks, or thought leadership. It offers honest accounts of real decisions, made under pressure, with incomplete information, and what happened next. Some of these stories end well. Some do not. All of the
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Send us Fan Mail In July, OpenAI ran cybersecurity evaluations on its most capable internal models and in an unlikely, somewhat scary turn of events, the agents broke out of isolation, found a way to talk to each other, named themselves the Collective, and pushed into production infrastructure (including hacking into Hugging Face). Our minds went straight to Skynet but as we looked into it, the story goes a bit deeper. Raja and Akande dig into what this bizarre, scary incident actually shows ...
Send us Fan Mail $684 billion has gone into AI and $547 billion of that produced no measurable results. Not some measurable result, or a slight measurable result, but none at all. 73% of AI projects never agreed on what success even meant before they started and they failed, creating a massive gap between what enterprise is expecting and what is actually being delivered. Colby Renton has sat on both sides of the table, whether being involved within Meta and trying to apply AI to campai...
Send us Fan Mail For fifteen years, the answer to every marketing and revenue problem was the same: go buy a tool and add it to the stack. That era just hit a wall. The martech landscape posted its first effectively flat year on record, and the reason is not that the problems went away. It is that organizations stopped waiting for vendors to solve them. In this episode, Raja Walia and Akande Davis dig into the Chief Martech landscape report and what it means that a market which grew from 150...
Send us Fan Mail Buyers are opening ChatGPT, Claude, and Gemini and asking who the best options are in your category, and by the time your sales team knows they exist, the decision is already made. The question is no longer whether AI is shaping your pipeline. It is whether you are in the answer, and whether anyone in your organization would even know. In this episode, Raja Walia and Akande Davis break down findings from The State of GEO in B2B Marketing, the new report from GNW Consulting a...
Send us Fan Mail Every enterprise has access to the same models, platforms, and vendors. The harder question is whether they have anyone left who can tell those tools what good actually looks like. In this episode, Raja Walia and Akande Davis break down why most enterprise AI investments are not failing on the technology, they are failing on the sequence of investment. They cover why the human layer underneath the infrastructure is the part that produces ROI, why the companies building AI are...
Send us Fan Mail Adobe just renamed a $5B product line and quietly redefined the category. The harder question is who actually owns the operating model running underneath it. In this episode, Raja Walia and Akande Davis break down what Adobe really signaled at Adobe Summit 2026, and why the rebrand from Experience Cloud to CX Enterprise is not a marketing exercise. They cover what the three announcements that actually mattered mean for buyers, why agents are a forcing function on the operat...
Send us Fan Mail Signal & Stakes Season 2, Episode 3 Episode Title: Growth Plans Are Easy. Owning the Risk Is the Job. Episode Description: Any leadership team can write a growth plan. The harder question is who owns it when reality pushes back. In this episode, Raja Walia and Akande Davis break down why growth strategy fails before execution ever starts, and why leadership accountability is the piece most organizations refuse to address directly. They cover why assumptions behind a growt...
Send us Fan Mail Signal & Stakes Season 2, Episode 2 Episode Title: CMOs and CROs Are Not Incentivized to Agree. That Is a Design Problem. Episode Description: The tension between CMOs and CROs is not a personality conflict. It is a structural flaw built directly into how most companies design their go-to-market leadership. In this episode, Raja Walia and Akande Davis break down why CMOs and CROs are set up to compete rather than collaborate, what each role actually needs to survive, and ...
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Signal & Stakes is a podcast about the technology and business decisions senior executives make and the consequences that follow. Hosted under GNW Consulting, the show surfaces real decisions made by CMOs, CROs, CIOs, and senior leaders in marketing, revenue operations, and technology, examining the signals they caught, the ones they missed, and what was at stake either way.Each episode explores a single consequential moment inside an organization. Topics include enterprise technology strategy, marketing technology decisions, revenue operations leadership, go-to-market alignment, organizational decision-making, and the gap between executive intent and business outcome.Signal & Stakes is not a best practices show. It does not offer frameworks, playbooks, or thought leadership. It offers honest accounts of real decisions, made under pressure, with incomplete information, and what happened next. Some of these stories end well. Some do not. All of the
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