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Service MVP Sales Training Podcast with Joe Crisara: Daily Summaries Delivered
by Service MVP
I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 4 days ago26 min
The Right Way to Handle "Just Give Me the Price" | Joe & Chris
In this episode of the Service MVP Podcast, we break down the right way to handle the classic customer objection: “Just give me the price.” If you work in the home service industry, you know that winning trust and protecting your sales process matters just as much as quoting the job. You'll learn: ✅Why sticking to your process separates average service providers from great ones ✅How to respond when a customer pushes for price too early ✅Ways to improve high-value sales without losing ...
- 1 weeks ago24 min
Get Your Team Walking in the Same Direction | The Heat Pump Edge ft. Owen Grimsich of 1-888-HeatPumps
What does it take to build a successful heat pump company from the ground up? In this episode of The Heat Pump Edge Podcast, Joe Crisara sits down with Owen Grimsich, founder of 1-888-HEAT-PUMPS in Berkeley, California. Owen shares how he went from being a football coach and math teacher in Ecuador to building a fast-growing heat pump company in California. His background in teaching, coaching, and curriculum development helped him create a training system that brings young people int...
- 1 weeks ago27 min
How I Used Heat Pumps to Grow My Business | The Heat Pump Edge Podcast ft. Brynn Cooksey Sr of Air Doctors
In this episode of the Heat Pump Edge Podcast, Joe Crisara sits down with Brynn Cooksey Sr., Owner of Air Doctors Heating and Cooling and HVAC U, to discuss how heat pumps can transform both customer comfort and the HVAC business. Brynn shares his journey from growing up in the family HVAC business to becoming the owner of a company with teams in Michigan and Georgia. He also explains why Air Doctors transitioned to a heat-pump-focused business and how that decision helped create larger proj...
- 2 weeks ago38 min
Why Heat Pumps Will Be The Best Comfort For Your Clients | The Heat Pump Edge Podcast ft. Mike Missimer of Rockview Energy Design
In this episode of The Heat Pump Edge Podcast, Joe Crisara and Brent Davidson sit down with Mike Missimer of Rockview Energy Design for a conversation about what it really takes to make heat pump technology work for homeowners and for the contractors who serve them. Mike shares lessons from his journey as a mechanical contractor, service manager, business owner, and building science professional. Together, Joe and Mike explore why installing a heat pump is only part of the job, and why under...
- 2 weeks ago24 min
Connecting the Dots of Heat Pump Technology | The Heat Pump Edge Podcast Ft. Brian Feenie of MeasureQuick
A heat pump can be running and still be performing incorrectly. In this episode of The Heat Pump Edge Podcast, Joe Crisara and Brian Feenie of MeasureQuick explain why proper commissioning, accurate measurements, and repeatable processes are essential to delivering comfort, efficiency, and reliability. From airflow and static pressure to refrigerant charge, remote diagnostics, and the future of integrated home comfort, this episode explores what contractors need to know to do heat pumps rig...
- 3 weeks ago29 min
Why Training Fades After the Event | Joe & Chris
In this episode of The Service MVP Podcast, Joe and Chris break down why training results fade and what companies can do to make training actually stick. In this episode, you'll learn: ✅ The three things every effective training session should include ✅ Why watching a training video isn't enough ✅ Why technicians need to repeat information back ✅ Why role-play is essential ✅ How to prove that someone actually understands the training ✅ The missing step for many c...
- 3 weeks ago37 min
You Either Adopt It or Get Left Behind | The Heat Pump Edge Podcast ft. Brent Davidson & Jennifer Manzo
The HVAC industry is changing and the contractors who understand heat pumps now may have a major advantage over the ones waiting to catch up. In this episode of The Heat Pump Edge Podcast, Joe Crisara and Brent Davidson sit down with Jennifer, creator of the HVAC Chicks Coalition and an experienced HVAC educator and contractor, to talk about the future of home comfort, heat pump technology, indoor air quality, and the business opportunity for contractors. Jennifer shares why heat pumps are ...
- Aug 13, 202632 min
How to Build Two Premium, Two Midrange, and Two Economy Options | Joe & Chris
In this episode of The Service MVP Podcast, Joe and Chris break down one of the biggest misconceptions in home service sales. Too many technicians believe that offering multiple solutions will make them look "salesy." So they give the customer one recommendation, one price, and one path forward. Joe explains how to create premium, mid-range, and economy options that are genuinely different, how to avoid confusing customers with options that look too similar, and why starting with the premium ...
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About Service MVP Sales Training Podcast with Joe Crisara
I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
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