Why Your eCom Subscribers Keep Canceling And How to Stop It - Part 2

You can be great at getting people into a subscription, but if they churn after a few cycles, all you’ve built is a leaky bucket. Jimmy Kim and Chase Dimond break down how to plug the leaks in Part 2 of our subscription and replenishment series.If you missed Part 1 (how to get customers in), watch it here: https://youtu.be/AXgvrdeBpSkWhat we cover:→ Voluntary vs. involuntary churn, and why a big slice of your churn isn’t a decision at all→ Dunning: pre-dunning, smart retries, card account updaters, and the “update your card” message→ The real reasons subscribers cancel, and a fix for each one→ Save offers that work: pause, skip, swap, adjust frequency, and downgrade→ Why making cancellation a maze burns your brand→ How to prevent churn before anyone reaches the cancel button→ Why churned subscribers are one of your warmest win-back targets→ The metrics that matter: voluntary vs. involuntary churn, churn by cycle, and failed payment recovery rateIf you only do one thing this week: check your failed payment recovery, or find out whether you have a dunning setup at all.[object Object]Thank you our friends at Omnisend, Retention and Allan for the sponsorship!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcastAllan helps you run your email marketing program like your ads! Leveraging AI, you can send real personalized 1 on 1 messages based on their behaviors and data. And the best part? it sits on top of your ESP! Try it for free: https://getallan.com/Want to learn more about all things email and sms marketing?Chase and I have a master course:eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com[object Object]Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/CHAPTERS00:00 Intro00:46 Welcome to Part 202:06 Two Types of Churn03:24 Dunning and Failed Payments07:01 Sponsor: Omnisend08:54 Why Subscribers Cancel10:27 Save Offers: Pause, Skip, Swap13:23 Sponsor: Retention.com14:07 Cancel Flow Ethics15:27 Prevent Churn Before It Starts20:03 Win Back Churned Subscribers21:13 Sponsor: Allan22:54 Metrics That Matter24:44 Wrap Up and Next Steps#subscriptionmarketing #churn #retentionmarketing #ecommerce #emailmarketing #smsmarketing[object Object]Follow Jimmy & Chase on social!Follow Jimmy Kim at:https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykimFollow Chase Dimond at:https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!