Subscription vs. Replenishment: How to Get Customers Into Recurring Revenue (Part 1)

Most brands bolt a “Subscribe & Save” widget onto a product page, watch nobody use it, and decide subscription doesn’t work for them. Jimmy Kim and Chase Dimond argue the real problem is that they never understood what they were building.This is Part 1 of a two-part series on recurring revenue for consumable brands. Today is about getting customers in. Next week is about keeping them.What we cover:→ The difference between subscription and replenishment (and why most consumable brands need both)→ When subscription actually fits your product, and when forcing it makes churn worse→ Why offering a subscription at first purchase churns faster, and when to offer it instead→ Why you shouldn’t sell subscription on the discount alone→ Non-price levers that make a subscription attractive: free shipping, bonuses, early access, flexibility→ How to build a replenishment reminder around your product’s natural consumption cycle→ Why one-tap reordering matters more than clever copy→ How to use replenishment as the on-ramp that feeds your subscription programIf you only do one thing this week: find the percentage of your repeat buyers on subscription vs. reordering manually, and your product’s natural reorder cycle.______Thank you our friends at Omnisend, Retention and Allan for the sponsorship!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcastAllan helps you run your email marketing program like your ads! Leveraging AI, you can send real personalized 1 on 1 messages based on their behaviors and data. And the best part? it sits on top of your ESP! Try it for free: https://getallan.com/Want to learn more about all things email and sms marketing?Chase and I have a master course: eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/#subscriptionmarketing #replenishment #ecommerce #retentionmarketing #emailmarketing #smsmarketingSend It! is the podcast where Jimmy Kim and Chase Dimond break down everything retention marketing: email, SMS, and ecommerce growth. Subscribe for new episodes every week.CHAPTERS00:00 Welcome to Send It00:54 Two Part Subscription Series02:16 Subscription Versus Replenishment05:24 When Subscription Fits07:04 Sponsor: Omnisend08:39 Where to Offer Subscription11:31 Beyond Discounts14:24 Replenishment Timing Playbook17:26 Sponsor: Allan19:14 Bridge to Part Two20:25 Key Takeaways and Homework22:24 Outro______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!