Don't Panic About BFCM 2026: Do These 10 Things Instead

You’re in the final stretch before Black Friday, and brands are either calmly executing or quietly panicking.On this episode of Send it! Podcast, Jimmy Kim and Chase Dimond skip the new ideas and give you the 10 things that actually move the needle right now, plus a few panic mistakes to talk yourself out of.The theme: discipline over panic.A calm brand executing a decent plan beats a frantic brand chasing a perfect one.What we cover:→ Why you need to lock in your offer today (everything else depends on it)→ Your final list cleanup and send volume warmup→ How to launch an early access list, even this late→ Why a real test order, including on mobile, saves your weekend→ The flow conflict that quietly undercuts your sale (your homepage says 20% off, your welcome email says 10%)→ How to map every send from the start of the sale through Cyber Monday→ Why you should write your last chance and extension emails now→ How to set a discount floor so you don’t panic-discount during a slow first hour→ The two segments to build this week: VIP early access and recent buyer suppression→ Your day after plan, and why BFCM is really an acquisition eventIf you only do one thing today: lock in your offer. Nothing else on the list can move until you do.Want the full prep list? Watch our 50 BFCM tips episode: [link]Download the free 50 BFCM Tips checklist: [link]CHAPTERS00:00 Intro02:21 Lock In Your Offer03:57 List Cleanup and Warmup06:08 Sponsor: Omnisend06:57 Early Access Waitlist08:29 Test Orders and Mobile QA10:05 Audit Flows for Conflicts11:34 Sponsor: Retention.com12:58 Map Your Send Cadence14:29 Write Deadline Emails Now16:00 Set a Discount Floor17:47 Build VIP and Suppression Segments18:46 Sponsor: Allan20:39 Day After Plan and Retention22:46 Rapid Recap and WrapTHANK YOU TO OUR SPONSORSOmnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences: https://www.omnisend.com/sendit/Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, with flexible, pay-as-you-go pricing: https://Retention.com?utm_source=send_it&utm_medium=podcastAllan helps you run your email marketing program like your ads. Send real 1 on 1 personalized messages based on behavior and data, on top of your existing ESP. Try it free: https://getallan.com/WANT TO GO DEEPER?eCom Email Certified is our hands-on program for mastering email and SMS retention marketing. 25+ hours of training and a real certification. Use code SENDIT! for $300 off: https://www.ecomemailcertified.com/Join our free daily retention newsletter: ecomemailmarketer.com#bfcm #blackfriday #cybermonday #emailmarketing #ecommerce #retentionmarketing #smsmarketingSend It! is the podcast where Jimmy Kim and Chase Dimond break down everything retention marketing: email, SMS, and ecommerce growth. Subscribe for new episodes every week.[object Object]Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/[object Object]Follow Jimmy & Chase on social!Follow Jimmy Kim at:https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykimFollow Chase Dimond at:https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!#bfcm #blackfriday #cybermonday #emailmarketing #ecommerce #retentionmarketing