Ep.24 - Part 2 Lexi Dowdall and Brandon Ott of Alta, Utah. - Stewarding a Skiing Legend

In Part 1 , Brandon Ott and Lexi Dowdall from Alta Ski Area shared how one of the most respected brands in skiing has spent nearly nine decades protecting its culture, its skiing experience, and its identity. Today, we're picking up right where we left off—and now the conversation gets into some of the topics Alta is probably best known for. We're talking about the skiers-only policy, what it's like operating beside Snowbird while offering a completely different experience, how they think about destination visitors and the Ikon Pass, and why sometimes the best way to stand out in a crowded industry isn't by adding more... it's by staying true to who you are. There are some fascinating business lessons in this half of the conversation that go well beyond skiing, so let's jump back into Part Two of my conversation with Brandon Ott and Lexi Dowdall from Alta Ski Area. Get all 10 Actionable Insights from this episode at www.sellingsnow.com