Selling Snow

Ep.27 - Lachlan Blyton-Gray of Selwyn Snow Resort on Finding and owning their niche

August 10, 2026·1h 0m
Episode Description from the Publisher

It’s perhaps not well known, and potentially contentious, but just outside of Selwyn Australia is home to the first ski club, potentially on earth. The Kiandra Pioneer Ski Club was formed in 1861. By 1957, they had the first t-bar, and in the 60s and 70s, they moved up the road to the current site at Selwyn Snow Resort. 50 years later, it burned to the ground, and they got a unique opportunity to start fresh   General Manager Lachlan Blyton-Gray shares how they rebuilt a better guest experience, own their niche that the bigger destination resorts simply can't compete in, and turned one of the darkest moments in the resort's history into a long-term competitive advantage.   So grab a meat pie and a hot choccy while we head to Selwyn for a chat with General Manager, Lachlan Blyton-Gray.

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