Ep. 28 - Paul Anderson, CEO of NZSki - The Art of Running Multiple Ski Areas

Imagine waking up in Queenstown, looking out at the Mountains, knowing you’ve got three ski areas to run, a massive expansion project in the works, Australians pouring across the Tasman, and climate change quietly asking you to rethink what the next 20 years of skiing is going to look like. Oh, and you just came into the ski industry from finance. Today’s guest is Paul Anderson, CEO of NZSki which owns Mt. Hutt, The Remarkables and Coronet Peak in New Zealand In this episode, we talk about how NZSki manages three very different mountain personalities under one company, and why sometimes the smartest marketing move is to let the individual mountain brands do the talking. We also dig into the massive expansion planned for The Remarkables, the importance of getting people hooked on skiing when they’re young, how they’re using everything from CRM to reality TV to reach different audiences, and why climate adaptation is becoming part of the long-term business plan whether we like it or not. So grab a flat white, chuck on your jandals, and let’s head over to Queenstown for a chat with Paul Anderson, CEO of NZSki. We pulled 10 Actionable Insights from this episode. You can find Here