Ep.13 - Cindy Dady and Travis Baptiste of Sunlight Mountain on Hot to Make Skiing Fun and Affordable Again

What if the future of skiing isn’t bigger, flashier, or more expensive—but actually simpler, more human, and more affordable? In this episode of Selling Snow, we sit down with Travis Baptiste and Cindy Dady from Sunlight Mountain Resort, a fiercely independent ski area in Colorado that’s quietly rewriting the playbook. While much of the industry is chasing scale, Sunlight is doubling down on community, experience, and value and it’s working. You’ll hear how they’re attracting loyal destination visitors from unexpected markets like Florida and Texas, convincing folks on the front range to go a bit further, why they’ve resisted raising prices even after major capital investments, and how their “vibe-first” philosophy is turning first-time guests into lifelong advocates. If you’re wondering how smaller or independent resorts can compete and win while updating infrastructure without raising prices, this episode is for you. Now let’s hop in the hot springs and then head up to Sunlight Mountain for a chat with CEO Cindy Dady and Marketing Manager Travis Baptiste. We pulled 12 Actionable Insights from this episode to help you up your own marketing game. Find all 12 at www.sellingsnow.com.