Ep.12 - Steven Wright of Jay Peak on How Jay Peak Rebuilt Trust and Record Revenues

Jay Peak, in Northern Vermont is known for two things: incredible terrain and an absurd amount of snow. But behind that reputation is a much more complex story. After emerging from a high-profile SEC scandal and ownership shakeup, Jay Peak has rebuilt trust and driven record performance—not by chasing premium pricing or polished positioning, but by doubling down on volume, value, and authenticity. In this episode, we sit down with GM Steven Wright to break down how that strategy actually works—from pricing and packaging to filling shoulder periods and building a brand guests believe in. If you’re trying to grow visits and revenue in a real-world operating environment, there’s a lot here worth paying attention to. So grab your pow skis and your bathing suit and let’s head up to Northern Vermont for a chat with President and GM of Jay Peak Steven Wright. We pulled 12 Actionable Insights from this episode to help you up your marketing game. Find all 12 at www.sellingsnow.com