Ep.10 - Jim Quimby and Ethan Austin of Saddleback - How To Rebuild From Closed to #1 In The East

Today, we’re heading into the wilds of Western Maine to a true gem of a ski area. It’s always had great skiing. It hasn’t always had operating lifts, but over the last five years, the big mountain Maine skiing local legend is getting noticed. Saddleback Main is a mountain with one of the more unique stories in the industry. Closed for five years, brought back to life during COVID, and now… somehow, just a few seasons later, named the number one ski area in the East. But what makes this conversation so valuable isn’t just the comeback story. It’s how they did it. From rebuilding core infrastructure, to positioning against mega resorts, to creating a product that people genuinely feel connected to—this episode is full of practical insights that other operators can actually use. So put on your earflap toque, watch out for moose, and come get some East Coast Powdah with Ethan Austin and Jim Quimby of Saddleback, Maine.   We pulled 12 Actionable Insights you can use to up your own marketing game. Find all 12 at www.sellingsnow.com