Ep. 24 - Lexi Dowdall and Brandon Ott of Alta, Utah Part 1 - Don't Mess It Up. Alta's Formula for Protecting an Iconic Ski Experience

What do you think of when you hear the word Alta? Big mountains, deep snow, laid-back chill vibe. Whatever it is, you definitely have an image. Whether you’ve been there or just dreamt about it, Alta has built a mythical legend, and for many is a powder mecca on their bucket list. Today we're heading to one of the most iconic mountains in North America: Alta Ski Area in Utah. A place famous for legendary powder, deep skiing traditions, and a business philosophy that basically says, "Just because everyone else is doing it doesn't mean we should." In this episode, I'm joined by Marketing Director Brandon Ott and PR & Communications Manager Lexi Dowdall as we dig into how Alta has protected its brand for nearly 90 years, why they deliberately don't chase growth at all costs, how they use storytelling instead of constant marketing, and why sometimes saying "no" is the smartest business decision you can make. Whether you manage a destination resort, a community ski hill, or you're just passionate about the business of skiing, there are a ton of ideas in this conversation that you can take back to your own mountain. Let's head to Utah and find out why sometimes the best strategy... is simply not messing it up. Get all 10 Actionable Insights from this episode at www.sellingsnow.com