Why Food Founders Are Losing Money on Shelf Life Testing (And How to Fix It)

If you're building a food, beverage, or CPG brand, shelf life testing is probably costing you more than it should — in money, time, and missed opportunities. In this episode, we break down why so many founders treat shelf life like a black box, what it's actually costing them, and how bringing this process in-house can completely change the trajectory of your brand. We're also announcing the Shelf Life Mini Course — a founder-focused workshop starting June 5th designed to help you manage shelf life testing yourself, save on lab costs, move faster, and walk into retailer conversations with real data and confidence. What you'll learn in this episode: Why outsourcing shelf life testing is quietly draining your budget What shelf life testing actually involves (it's not as complicated as you think) How in-house shelf life management gives you a competitive edge with retailers What's inside the Shelf Life Mini Course and who it's built for 🗓️ The Shelf Life Mini Course starts June 5th Learn how to run your own shelf life studies, interpret your data, and present it with confidence — no food science degree required. 👉 Register here: [3 Day Shelf Life Mini Course] Spots are limited. Save yours before they're gone. Connect with us: Instagram: @jacintakemboim Website: [camaresearch.com] Email: [info@camaresearch.com]