Keep Going — The Journey Is Worth It

Feeling stuck, overwhelmed, or like you can't see the finish line? This episode is for you. Jacinta shares the pivotal in-flight moment that shaped her entire career — and how a two-hour plane ride from Minneapolis to Montreal became the turning point that led to coaching Better For You food founders toward one million healthier products in retail.   Whether you're just starting your food product journey or already in stores and trying to scale, this episode is a reminder that where you are right now doesn't determine where you'll end up. The challenges — supplier issues, rising costs, packaging delays — are part of the process. Keep going anyway. 🎯 In This Episode: •       Jacinta's personal story: a cross-border long-distance relationship and the flight that changed everything •       Why she chose to bridge the gap between food science and nutrition •       The real reasons Better For You food founders keep going despite the hard days •       What profitability from Day 1 actually looks like — and why it matters •       How to find your community so you don't walk this journey alone •       Why this podcast took three years to launch — and what finally made it happen   ➡️  Take the Retail Readiness Quiz — find your product's gaps → [Take the Quiz here] 👥  Join the Emerging Food Business Hub → [Learn More here] <p class="MsoNormal" style= "background: #E8F5E9; border: none; mso-border-left-alt: solid #2E7D32 .5pt; mso-border-bottom-alt: solid #2E7D32 .5pt; mso-border-right-alt: solid #2E7D32 .5pt; padding: 0cm; mso-padding-alt: 0cm 8.0pt 4