Ep #430: Where Referrals Fit in Your Sales Strategy

What if referrals aren't supposed to be part of your prospecting or marketing strategy at all?   We're continuing our Referral Fundamentals series by breaking down where referrals actually belong in your sales and business development strategy.   I'll explain why referrals need their own intentional strategy rather than being treated as another marketing tactic or prospecting activity.   If you want referrals to become a consistent, repeatable source of new business, this mindset shift is where it all begins.   Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/430