How Premium Brands Create Demand Without Cutting Their Prices | Tom La Vecchia
The AP and Swatch collaboration wasn't a dilution of luxury but a masterclass in modern brand strategy: by democratizing access to the AP 'vibe' through Swatch, Audemars Piguet seeded long-term loyalty among younger consumers without cheapening the exclusivity of the Royal Oak grail. Atte
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Tom La Vecchia
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