Right About Now - Legendary Business Advice

Earn Attention, Don’t Steal It: Steve Pratt on Creative Bravery and Better Marketing

August 4, 2026·28 min·5-min readconversationalbusiness
Podzilla Summary (5 min)
TLDR
In this episode of Right About Now, host Ryan Alford interviews Steve Pratt, author of Earn It: Unconventional Strategies for Brave Marketers, diving into the evolving landscape of content marketing. The conversation centers on the idea that brands must earn attention through high-val

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Guest

S

Steve Pratt

conversational on Right About Now - Legendary Business Advice

Mentions

Books, people, and resources mentioned in this episode.

People

Steve PrattRyan AlfordChristopher Lockhead

Books

Earn Itby Steve Pratt

Companies

McAfeeRed Hat

Products & Tools

Hackable

Topics

BrandingBusiness ModelsContent MarketingEntrepreneurshipLeadershipMarketing

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