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by Ray Edwards
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.
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- 4 days ago11 min
The Most Valuable Thing You Own
The Most Valuable Thing You Own Isn't What You Think The Ray Edwards Show What if the most valuable thing you own isn't your house, your business, your investments, or even your intellectual property? What if it's something you've been accumulating your entire life—often without realizing how valuable it is? Your wisdom. In a world where artificial intelligence can write, design, research, and produce content at astonishing speed, it's tempting to wonder whether the skills we've spent decades developing are becoming obsolete. I believe the opposite may be true. In this episode, I explain why the growing availability of AI could make human experience, judgment, and original thinking more valuable—not less. And why the next great opportunity for experienced entrepreneurs may not be learning another technology, but finding better ways to share what they already know. In This Episode Why AI changes the economics of expertise. When everyone can produce content, the ability to recognize what's valuable becomes increasingly important. The difference between information and wisdom. Experience alone doesn't produce wisdom. Reflection, curiosity, and learning from mistakes do. Why your greatest business asset may be hiding in plain sight. What comes naturally to you may be extraordinarily valuable to someone else. How AI can multiply your impact. Use technology to organize, express, and distribute your expertise without sacrificing your originality. Why your most important work may still be ahead of you. Your experience isn't necessarily becoming obsolete. It may be precisely what someone else needs. Three Questions Worth Asking Yourself Near the end of the episode, I offer a simple exercise. Take out a piece of paper and answer these three questions: What do I understand today that I wish I'd understood twenty years ago? What's a mistake I've made that taught me something important? Who might benefit from what I've learned? Somewhere in those answers, you may discover the beginning of a book, a business, or a conversation that changes someone's life. A Note About This Episode's Narration This episode was written and approved by me, Ray Edwards, but narrated using an AI-generated replica of my voice, trained on recordings from earlier in my career. It's part of an experiment I'm conducting to discover how artificial intelligence can help us create more without losing what makes our work uniquely human. The ideas and editorial decisions are mine. The narration is synthetic. I think the results are remarkable, and I'd love to hear what you think. The Big Idea Your experience is worth more than you think. And the world may need it more than you realize. If this episode resonates with you, share it with someone who has begun to wonder whether technology is making their hard-earned experience irrelevant. They may need to hear this message. Until next time, Stay Salty. Ray Edwards
- 3 weeks ago36 min
Insider Secrets You MUST Know About AI ... NOW
Mastermind Roundtable: AI, Storytelling, Authenticity, and Building Superfans My guests for this podcast: → Mike Stelzner | https://www.socialmediaexaminer.com/ → Pat Flynn | https://patflynn.com/ → Mark Mason | https://markmason.com/ → Leslie Samuel | https://iamlesliesamuel.com/ → Cliff Ravenscraft | https://www.cliffravenscraft.com/ Ray Edwards hosts a mastermind-style discussion with Cliff Ravenscraft, Mike Stelzner, Mark Mason, Leslie Samuel, and Pat Flynn about the current online business market and how AI is reshaping discovery, content, and connection. Each offers a one-word market description: evolving (Cliff), tumultuous (Mike), opportunity (Leslie), narrowing channels through an AI lens (Mark), and story-driven (Pat). Pat explains growing his Card Party Pokémon event from 1,500 to 10,000 attendees without ads by building community, creating remarkable experiences, featuring other creators, and leveraging social conversation that fuels search. The group emphasizes that human connection, authenticity, and storytelling matter more as AI answers informational queries. Mike shares his daily short-form docu-series “Press Start: The Road to 3,000” to rebuild Social Media Marketing World attendance and improve through repetition. Cliff discusses reinvention via finding one’s zone of genius and validating before pivoting. Mark highlights persistent AI agents with memory that can execute tasks and compound results. 00:00 Meet the Mastermind 01:58 One Word Market Pulse 06:38 Pat on Card Party Growth 09:28 Search and Superfans 11:05 Human Face Wins 13:49 Mike's Daily Docuseries 17:15 Mark on Search Panic 20:28 Cliff on Reinvention 25:10 Pat on Serving First 29:44 AI Agents Opportunity 33:41 Rapid Fire AI Examples 35:24 Wrap Up and Links CONNECT ON SOCIAL → instagram | http://instagram.com/rayedwards → facebook | http://facebook.com/rayedwardsonline → twitter | http://twitter.com/rayedwards → tiktok | http://tiktok.com/therayedwards → linkedin | http://linkedin.com/in/therayedwards LISTEN TO THE AUDIO PODCAST 🎧 The Ray Edwards Podcast | https://rayedwardspodcast.com Subscribe for all the new videos from Ray | https://www.youtube.com/user/RayEdwardsTV?sub_confirmation=1 - My NEW book: Read This or Die! Persuade Yourself to a Better Life | https://amzn.to/40X32s8 My COPYWRITING Book: How to Write Copy That Sells | http://amzn.to/2BSgrc9 W A T C H M O R E HOW PROSPERITY HELPS EVERYONE: https://youtu.be/NhDLNJjxfkY 5 REASONS YOU AREN'T GETTING THINGS DONE: https://youtu.be/ztREI-7Jn5k HOW TO GET OUT OF OVERWHELM https://youtu.be/EOD7sdBP-Ws ___ S N A I L M A I L Ray Edwards Ray Edwards International, Inc 2910 E 57th Ave Ste 5 PMB 330 Spokane, WA 99223 Inquiries | support@rayedwards.com ___ W E L C O M E Welcome to the Ray Edwards YouTube Channel, the channel dedicated to helping you write the words that sell more of your products, services, and ideas. My name is Ray Edwards, and I'm the author of How to Write Copy That Sells. I'm also an internationally-recognized public speaker, entrepreneur and marketing strategist. Discover more details at https://rayedwards.com/about/ Subscribe to this YouTube Channel for regular videos: https://www.youtube.com/user/RayEdwardsTV?sub_confirmation=1 - DISCLOSURE: Thank you for trusting me to bring you truthful and reliable opinions on any products I recommend. I always disclose affiliate or sponsored i
- Sep 1, 202626 min
The Boredom Trap: Why You Quit Right Before It Works | Ray Edwards and Robert Plank
The Boredom Trap: Why You Quit Right Before It Works I sat down with Robert Plank — longtime podcaster, host of Marketer of the Day, and a man with more than 1,600 episodes behind him — to talk about why podcasting still works as a growth strategy for thought leaders, and why most people abandon it right about the time it starts paying. I include myself in that indictment. We also got practical about using AI without surrendering your voice, and how a podcast quietly builds relationships, referrals, and opportunities that no ad campaign can buy.Robert's "Done For You Podcasting" Service: https://www.dfypodcast.com/ Timestamps 00:00 — I introduce Robert Plank and his podcasting mission 02:14 — Why podcasting is still the best place to start a platform 03:08 — Why interviews feel more alive than solo monologues 04:20 — The boredom trap, and why your audience is always behind you 05:47 — Consistency, routines, and showing up on schedule 08:08 — Changing tactics without abandoning your strategy 09:05 — Why AI-generated content so often feels fake 10:54 — What good AI-assisted filmmaking and writing can look like 12:09 — Human judgment, cleanup, and the "AI pass" 13:36 — Using AI drafts while protecting your own voice 14:37 — Why you still have to review the output 15:48 — What 1,600+ episodes actually teach you 16:16 — The structure that makes interviews easier and better 18:40 — The relationship value that lives outside the interview 19:22 — Using podcasting to land one client instead of chasing vanity metrics 20:49 — Pre-calls, post-calls, and deliberate follow-up 22:33 — Why podcast relationships turn into real opportunities 24:13 — Shallow interviews versus true connection 25:28 — Letting referrals happen instead of forcing the sale 26:26 — What to do if your last podcast attempt flopped 27:05 — Why podcasting is easier now than it's ever been 28:02 — Reconnecting with old contacts and preserving good conversations 30:03 — Why recording video is worth it even with a simple setup 31:41 — How video deepens relationships over time 32:28 — The discipline of actually listening to your guest 33:54 — Why good banter makes a show worth hearing 34:11 — Robert's done-for-you podcasting service 35:24 — What his team handles behind the scenes 36:09 — My closing endorsement of Robert Quote I keep coming back to "Failure is the opportunity to begin again more intelligently." — Henry Ford What I'd do with this Treat your podcast as a relationship-building tool, not a broadcast channel. Hold your core strategy steady long enough to actually see results. If you use AI, review and refine it until it sounds like a human wrote it — because one should have. Build a simple interview structure so your guest relaxes and the conversation stays on the rails. Follow up after the episode. The real value usually shows up after you stop recording. Repurpose every recording into video, audio, clips, and posts. One conversation, many assets. Reach back out to people you've lost touch with. A podcast is a great excuse to revive a relationship worth having.
- Aug 24, 202629 min
Why You're Overwhelmed (And How to Fix It) | Michael Hyatt
In this episode, Michael Hyatt shares how AI is transforming productivity and leadership, emphasizing the importance of working according to your design and becoming an AI architect to enhance capacity and fulfillment. Key Topics AI as a tool for productivity and fulfillment Training AI to work for you, not against you Using AI to analyze websites and improve conversions Personality assessments and the MAPS profile Aligning work with your natural wiring and passions The concept of the desire zone and drudgery zone Building startups with AI on a bootstrap budget The importance of working according to your design Chapters 00:00 Introduction and guest background 00:31 Michael Hyatt's life philosophy and sabbatical practice 01:41 AI as a tool for increasing productivity and human flourishing 02:58 Training AI to handle routine tasks and email management 04:33 Using Claude AI for workflow automation and website optimization 06:57 Training AI to respond in your voice and style 08:55 AI's impact on team capacity and leadership 11:02 Displacement fears and the opportunity to become an AI user 11:58 Starting with AI: experimentation and startup opportunities 13:56 AI transforming business operations and outsourcing 16:02 Reflective thinking and AI analysis of websites 17:01 Creating and building websites with AI 18:52 AI in digital marketing and the newsletter offering 20:29 New project: The MAPS profile for personality assessment 22:00 Understanding yourself through AI-driven personality synthesis 24:02 Using personality insights to improve team dynamics 26:02 Working according to your design and the desire zone 28:04 Conclusion: working in your strength and fulfillment
- Jun 20, 20261h 8m
Raleigh Norton Jumped From a Plane. His Chute Failed. HE LIVED!
In this episode, Raleigh Norton shares his incredible story of a skydiving accident (just a few months ago!), the lessons learned from adversity, and how intentional mindset shifts can transform your life and business. Discover insights on mastering craft, the importance of a clear 'why,' and navigating AI's impact on creativity. 00:00 The Skydiving Incident: A Life-Changing Experience 06:16 Lessons Learned from Adversity12:50 Raleigh Norton's Journey: From Hawaii to Scaling.com19:56 The Importance of a Proper 'Why' in Business 27:29 Transformative Mindsets: Learning from Life's Challenges 37:17 Transforming Challenges into Opportunities 38:05 Navigating the AI Landscape 39:58 AI's Dual Nature: Shadow and Light 44:38 The Role of Human Creativity in an AI World 50:19 Mastering Craft in the Age of AI 57:23 Building in Doses: The Path to Mastery 01:05:08 Believing in Your Potential CONNECT ON SOCIAL → instagram | <span class="ytAttributedStringHigh
- Jun 8, 202657 min
My #1 Client (and the $30M+ Sales Letter) | Ray Edwards Ep 687
Join Ray Edwards and Joe Barton as they explore faith, entrepreneurship, health, and the transformative power of trusting God through life's challenges. And yes - the $30M sales letter will be revealed! (Or is it - the $100M sales letter???). Discover how faith influences business decisions, health journeys, and personal growth in this inspiring conversation. CHAPTERS 01:14 Meet Joe Barton: A Journey of Faith and Family 03:02 The Birth of Barton Publishing and Its Success 06:08 From Ladybugs to Kidney Stones: The Start of a Business 09:01 Faith and Entrepreneurship: A Divine Connection 11:52 Health Challenges and Personal Growth 1 4:54 Childhood Context: A Story of Healing and Faith 23:41 The Impact of Family and Faith on Business 26:33 Current Business Landscape and Future Aspirations 30:35 Navigating Affiliate Marketing and E-commerce Challenges 33:52 The Impact of Advertising Changes on Business 38:19 Facing Financial Hardships and Tough Decisions 40:37 Shifting Perspectives on Business and Life 49:02 The Responsibilities of Wealth and Generosity 54:04 Building Temple: A New Venture in Health and Faith Barton Publishing - https://bartonpublishing.com/ Build Templ: Let Your Training Be Worship - https://buildtempl.com/ CONNECT WITH JOE BARTON ON SOCIAL → LinkedIn - https://www.linkedin.com/in/joebarton → Twitter - https://twitter.com/joebarton → Website - https://www.joebarton.com CONNECT WITH RAY ON SOCIAL → instagram | http://instagram.com/rayedwards → facebook | http://facebook.com/rayedwardsonline → twitter | http://twitter.com/rayedwards → tiktok | http://tiktok.com/therayedwards → linkedin | http://linkedin.com/in/therayedwards LISTEN TO THE AUDIO PODCAST 🎧 The Ray Edwards Podcast | https://rayedwardspodcast.com Subscribe for all the new videos from Ray | https://www.youtube.com/user/RayEdwardsTV?sub_confirmation=1 - My NEW book: Read This or Die! Persuade Yourself to a Better Life | https://amzn.to/40X32s8 My COPYWRITING Book: How to Write Copy That Sells | http://amzn.to/2BSgrc9 W A T C H M O R E HOW PROSPERITY HELPS EVERYONE: https://youtu.be/NhDLNJjxfkY 5 REASONS YOU AREN'T GETTING THINGS DONE: https://youtu.be/ztREI-7Jn5k HOW TO GET OUT OF OVERWHELM https://youtu.be/EOD7sdBP-Ws ___ S N A I L M A I L Ray Edwards Ray Edwards International, Inc 2910 E 57th Ave Ste 5 PMB 330 Spokane, WA 99223 Inquiries | support@rayedwards.com ___ W E L C O M E Welcome to the Ray Edwards Podcast and YouTube Channel. We are here to help you write the "words that sell". Sell more of your products, services, and ideas. My name is Ray Edwards, and I'm the author of How to Write Copy That Sells. I'm also an internationally-recognized public speaker, entrepreneur and marketing strategist. Discover more details at https://rayedwards.com/about/ Subscribe to my YouTube Channel for regular (FREE) videos: https://www.youtube.com/user/RayEdwardsTV?sub_confirmation=1 - DISCLOSURE: Thank you for trusting me to bring you truthful and reliable opinions on any products I recommend. I always disclose affiliate or sponsored information - to be safe, just assume I stand to benefit from any recommendations I make. As a friend, you permit me to earn a small commission if you make a purchase through my affiliate/referral links. This doesn't affect you in any way in the checkout process (unless I've arranged a discount for you). Thank you for supporting this channel!
- Jun 4, 202613 min
Going Broke Made Me Rich
How Going Broke Made Me Rich A while back, I lost everything. Not "everything" the way people say it after a rough quarter. I mean I opened my banking app one day and saw a number with no digits in front of the decimal. Zero. The kind of zero that makes you sit very still for a minute. I'd been earning a million dollars a year. And then I wasn't earning anything at all. Here's the strange part, and it's the reason for this post and the episode it goes with: losing it might be the best thing that ever happened to me. If you've ever been afraid of losing what you've built — or you're in the middle of losing it right now — stay with me. "The recent unpleasantness" I've started calling it that, with a little wink, "the recent unpleasantness" (what's that movie? Anyone know?). It began with Parkinson's. Then the pandemic, which was not a gentle season for anyone running a business. Then shoulder surgery. Then brain surgery — and I want you to notice I just dropped "brain surgery" in next to "shoulder surgery" like I was listing errands. Add a few business decisions I'd love to have back, some personal ones I'd file in the same drawer, medical bills that arrived looking like phone numbers, and overhead that had grown to the size of a small kingdom. Underneath all of it, quietly, a crisis of faith. Not a wobble. A genuine dark night of the soul, the kind St. John of the Cross wrote about, where God seems to have left the room and shut the door, and you stand in the dark wondering if any of it was ever real. At the bottom of it, I declared bankruptcy. I'm not telling you this to perform my suffering. I'm not complaining. We're rebuilding, and I'm a new man — by the grace of our Lord Jesus Christ, and I mean that as plainly as I can say it. So here's the question I had to ask myself. When I say going broke made me rich, is that just a clever line? A copywriter's sleight of hand? Or can a man say a thing like that and be telling the truth? It's true. Here's how. What was actually load-bearing When you get stripped all the way down, you find out what was holding the house up. I'd built a life with a lot of stuff in it. Income. Status. A reputation in my corner of the marketing world. The comfort of knowing the bills were handled and then some. None of that is wrong. I'm not here to tell you money is the problem and poverty is the cure — that's a sermon people preach when they've never actually been broke, and it's nonsense. What happened was simpler. Everything that wasn't essential got taken away, and I was left holding only what was. And the list of things that are truly essential turns out to be far shorter than the list of things I'd convinced myself I couldn't live without. Corrie Ten Boom said it better than I can: you don't learn that Jesus is all you need until the day He's all you have. I used to read that as a needlepoint-pillow kind of line. Then I lived it, and it stopped being a pillow and became the floor I was standing on. Because when you've got nothing left but God, you find out fast whether God is enough. He is. Not because I read it somewhere — because I tested it against the wall, with nothing to fall back on, and it held. What grew in the low place I spent a lot of that season on my knees. I mean that literally, not as a figure of speech. Some mornings I was flat on my face on the floor, talking to God. Sometimes not even talking. Just there. Out of words, out of plans, out of the energy it takes to keep pretending you've got it handled. And in that low place, things grew that had never had room before. Real humility — the kind that comes from running out of options and realizing you were never as in control as you thought. A habit of seeking God's will before a decision instead of after, wh
- May 29, 202656 min
The Real Cost of Content
Content, while seemingly cheap to produce today, is actually "expensive" because its true cost is the audience's attention, a non-renewable currency that, if wasted, erodes trust. Click Here For Complete Show Notes How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.Questions or comments?Connect with Ray on Facebook, Twitter, and InstagramVisit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
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About Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.
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