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Quilting on the Side: Daily Summaries Delivered
by Andi Stanfield and Tori McElwain
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- Today33 min
h+h 2026 - Conversations from the Show Floor
Send us Fan Mail h+h Americas is a huge fabric and fiber arts industry trade show. Andi and Tori spent the week in Chicago and met a bunch of amazing people! In this episode, Andi walks the show floor and asks a variety of attendees about their experience. Meet longarm quilters, pattern writers, tech editors and fabric desigers. We hope you enjoy this peek behind the scenes. Guests: Barbie from The Quilting Mill Ann from The Crafty Moose Kaitlyn from Fritsch in Stitches Tori from Self-P...
- 1 weeks ago1h 4m
Pixel by Pixel - How an Engineer Quilted the 50 States with Brooke Stambersky
Send us Fan Mail What if the best marketing strategy for your pattern business had nothing to do with Instagram? Brooke Stambersky of Brooke's Bitchin' Stitches started her entire quilting business the old-fashioned way - walking into quilt shops, showing up in person, and letting her passion do the talking. Just relationships, discipline, and a really good pixelated Michigan quilt. In this episode, Tori sits down with Brooke Stambersky of Brooke's Bitichin' Stitches to hear how a doodle on g...
- 2 weeks ago19 min
Why YouTube Is My #1 Platform for Quilting Business Growth
Send us Fan Mail Andi flies solo this episode to share why YouTube has been her go-to social media platform for the past two years — and why she thinks it should be on every quilting business owner's radar. From the nuts and bolts of monetization requirements to the surprising longevity of a single well-timed video, she breaks down what's actually working for her channel. She also gets real about viral content, keyword strategy, and why chasing trends is a trap. Don't miss an episode! L...
- 3 weeks ago23 min
Beyond Distributors & Social Media: How One Quilt Pattern Designer Built a Successful Business
Send us Fan Mail What do you do when distributors keep saying no and social media isn't getting your patterns in front of the right people? In this solo episode, Tori shares the story of Joyce - a pattern designer and client who built a growing pattern business by going straight to quilt shops with smart research, personalized outreach, and a willingness to put the actual product in people's hands. Tori walks through Joyce's step-by-step approach: how she researched shops by studying what the...
- 4 weeks ago33 min
Mosaic Applique and the Pivot That Travels with You with Cindy Bader
Send us Fan Mail What happens when the business you love physically can't come with you? In this episode, Andi sits down with Cindy Bader of Patterns on the Prairie to talk about building - and rebuilding - a quilting business around the realities of your life. Cindy started quilting as a first-generation quilter on a $60 Walmart Singer that she had to spin the flywheel to start. Nearly two decades ago, worsening carpal tunnel pushed her out of a desk job and into a computerized longarm busin...
- Apr 14, 202631 min
Media Kits, Elevator Pitches, and Cold Outreach for Quilters
Send us Fan Mail What actually goes into a media kit — and do you even need one? In this episode, Tori and Andi break down the nuts and bolts of building a media kit for your quilting business, from headshots and bios to class sample photos and social media handles. They walk through how your kit should look different depending on whether you're pitching a podcast, approaching a guild, or reaching out to a quilt shop — and why "make it about them, not you" is the thread that ties it all toget...
- Apr 7, 202637 min
From Accidental Pattern Designer to Subscription Box Creator with Monika Henry
Send us Fan Mail What does it look like to build a quilting business almost by accident? In this episode, Tori and Andi sit down with Monika Henry of Penny Spool Quilts to talk about her journey from a six-year first quilt (cut with cardboard templates and scissors) to running a pattern design business, teaching an improv quilting workshop, and launching a Canadian quilt subscription box that took off faster than she expected. Monika shares the behind-the-scenes reality of creating Quilt the ...
- Mar 31, 202625 min
Pattern Designers + Quilt Shops: How to Build Partnerships That Work for Everyone
Send us Fan Mail In this episode, Tori and Andi dig into a topic they've been hearing about from both sides - the relationship between pattern designers and quilt shops. Are they competitors? Partners? Somewhere in between? They break down the real economics of pattern design (spoiler: a $12 retail pattern doesn't go far at wholesale or distributor pricing), why most designers can't rely on direct-to-consumer sales alone, and what it actually takes to get your patterns into shops and distribu...
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About Quilting on the Side
Co-hosts Tori McElwain of HeyTori and Andi Stanfield of True Blue Quilts share real talk about what it takes to grow a successful quilting business while balancing full-time work, family life, and creative energy.Whether you're into quilt pattern design, longarm quilting, teaching workshops, or selling handmade products, you'll find practical tips and honest conversations here. We cover everything from digital marketing and course creation to time management and the mindset shifts needed to build a sustainable, fulfilling side hustle.This show is your go-to guide for running a profitable quilting business on the side - with encouragement, strategy, and plenty of real-life stories from the stitching trenches.
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Frequently Asked Questions
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When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
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How often does Quilting on the Side release new episodes?
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