The New Reality of Crisis Communication

Doug Simon, CEO of D S Simon Media, talks to Bradley Akubuiro, Partner & Corporate Communications Lead at Bully Pulpit International, about key insights from his book Faster. Messier. Tougher.: Crisis Communication Strategies in an Era of Populism, AI, and Distrust. Bradley explains how leaders can identify key vulnerabilities and decide when to respond to emerging crises. The conversation also highlights how to strengthen trust in a fast-moving environment.Get a copy of the book: https://bradleyakubuiro.com/book/D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.