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PR's Top Pros Talk: Daily Summaries Delivered
by D S Simon Media
A D S Simon Media and O’Dwyer’s podcast for communicators, featuring top PR executives sharing valuable insights and giving tips on adapting your strategy during these challenging times.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago5 min
D S Simon Media Alumni Spotlight: Brian Devenny
As D S Simon Media celebrates its 40th anniversary this year, we're taking a trip down memory lane by reconnecting with former employees who helped make this milestone possible. Brian Devenny, Senior Account Supervisor at Zeno Group, talks to Doug Simon, CEO of D S Simon Media, about his experience at the company. Brian also shares his perspective on how the media relations industry has evolved.
- 1 weeks ago10 min
What to Expect at ICON 2026
Matt Marcial, CEO of the Public Relations Society of America (PRSA), joins Doug Simon, CEO of D S Simon Media, to share what’s coming up at ICON 2026. Matt explains how PRSA has turned member feedback into insightful sessions for attendees. Matt and Doug offer practical advice on making the most of the conference. Matt also discusses PRSA’s new ethical standards for AI.If you want to register, and save money in the process, use discount code DSSIMON26 to take 10% off at https://www.prsa.org/conferences-and-awards/icon-2026.
- 2 weeks ago11 min
Navigating Health Information Overload
Doug Simon, CEO of D S Simon Media, and Saramaya Penacho, Executive Vice President of Health at Edelman, discuss key findings from the 2026 Edelman Trust Barometer Special Report: Trust and Health. They discuss why 70% of respondents believe in at least one divisive health claim. She shares how healthcare communicators can foster empathetic, two-way conversations that build trust. She also highlights the value of uniting audiences around shared health goals.D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.
- 3 weeks ago9 min
What Makes a Story Truly Newsworthy?
Doug Simon, CEO of D S Simon Media, talks to Loren Pomerantz, President of Combined Forces Public Relations, about how to recognize what makes a story newsworthy. Loren shares why honest conversations with clients and strong relationships with journalists are essential to successful media relations. She also offers practical advice for streamlining the PR process.D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.
- Aug 20, 202614 min
Staying Competitive in an AI Landscape
How can small agencies stay competitive in the age of AI? Megan Shroy, Founder and President of Approach Marketing, shares how her agency has built more than 80 custom AI agents for clients. Doug and Megan explore thoughtful approaches to AI adoption, including safety, compliance, and change management. Megan also explains why she built an agency designed to support working moms.D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.
- Aug 19, 20268 min
How Tech Brands Can Stand Out in AI Search
Doug Simon, CEO of D S Simon Media, talks to Gerard LaFond, Managing Director of North America at The Hoffman Agency, about what it takes for tech brands to get noticed by large language models. They discuss why earned media is becoming increasingly important for building brand visibility. Gerard also shares how to turn technical capabilities into stories that connect with audiences.D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.
- Aug 11, 20266 min
The Updated Tech PR Playbook
Doug Simon, CEO of D S Simon Media, and Bob Geller, President of Fusion PR, discuss how tech PR is evolving. Bob shares how communications teams can build credibility through thought leadership and strategic storytelling. He discusses how to uncover newsworthy angles that break through a crowded media landscape. He also emphasizes using AI strategically while keeping human creativity at the center.D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.
- Aug 10, 202613 min
Turning Uncertainty into Opportunity
Doug Simon, CEO of D S Simon Media, and Chris Foster, CEO of Omnicom Public Relations Group, discuss how strong leadership drives successful organizational transformation. Chris explains how leaders can recognize when it’s time to change their operating model. The conversation also explores the importance of earned media, reputation management, and the future of the industry.D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.
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