In this episode of Print to Pixel, Dennis Kelly speaks with Greg Warner, founder of MarketSmart, about the evolution of omni-channel marketing and its impact on fundraising. They discuss the importance of removing friction from the giving process, the philosophy behind engagement fundraising, and how organizations can effectively integrate direct mail with digital strategies to enhance donor relations.Greg shares success stories from various organizations and highlights free tools available for fundraisers to improve their efforts.Chapters:01:35 - Greg Warner's Journey and MarketSmart's Foundation06:39 - Understanding Major Donors and Engagement11:18 - MarketSmart's Approach to Donor Engagement20:55 - Using Engagement Scores in Fundraising27:06 - Greg's Take on Direct Mail in Omnichannel Marketing35:30 - Free Tools and Resources for Nonprofits39:11 - Get in Touch with GregGet in Touch with Greg:MarketSmart WebsiteGreg's LinkedInBooks:Engagement Fundraising by Greg WarnerMore About Postalytics:Postalytics WebsiteLinkedInYouTube
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