Building More Than a Business with Alicia Green Part 2

In this episode of Power Women of the Trades, the host sits down with a fellow female trade business owner to discuss the challenges and rewards of staying locally owned in an era of growing private equity competition. The guest shares her frustrations with PE pricing tactics and explains why community investment and employee ownership through an ESOP model matter more to her than a big buyout. A large portion of the conversation covers her in-house training academy, which uses a unique discovery week process to identify and develop apprentices across HVAC, plumbing, and electrical, achieving a 98% retention rate. The episode wraps up with a look at the company's plans to expand and formalize its electrical department in 2026.