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by Marc Ronick
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- Today58 min
519. Monetize Your Podcast Without Big Downloads
Small download numbers can mess with your confidence, especially when every podcasting headline makes it sound like you need massive reach before you can make a dollar. But in this conversation, the morning show cast and crew talk through what it really means to Monetize Your Podcast when your audience is still growing, and why loyalty, trust, and niche connection matter way more than chasing some magic download number. We get into sponsorships, affiliate links, memberships, merch, and listener support, but also the uncomfortable side of monetization, you know the one where creators start wondering if asking for support makes them look desperate or if they’re underselling themselves completely. There’s a bigger thread running through the whole episode about treating your podcast like something worth investing in, even before it feels “big enough,” and realizing that sometimes one engaged listener is worth more than a thousand passive ones. Episode Highlights:[00:00] Money Monday Kickoff[05:34] Small Shows Don’t Need a Magic Number[08:36] Build Trust First, Don’t Sound Salesy[11:37] Early Monetization Options for Small Creators[13:39] Reinvest Before Paying Yourself[22:21] What to Do After Your First 500 Downloads[26:01] Paid Content That Actually Converts[30:54] Sponsor Rates and CPM Basics[32:02] How to Sell Sponsorship Packages[36:36] Live Reads That Convert Better Than Ads[41:02] How to Price Sponsors Properly[49:00] Platform Ads vs. Direct Sponsorship DealsLinks & Resources:Feature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:www.podcastingmorningshow.comWays to Watch or Listen: https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:https://podcastingmorningshow.com/peopleJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingBook A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:https://podcastingmorningshow.com/evalJoin us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:http://podcastingmorningshow.com/owp/Join us LIVE every weekday morning at 8 am ET (US) on Clubhouse: https://podcastingmorningshow.com/clubhouseEPC3 Speaker Application: https://empoweredpodcasting.com/speakersPowered by iRonickMedia.com and ContentCreatorsAccountant.comSend in your mailbag questions: https://www.podcastingmorningshow.com/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b
- 3 days ago57 min
518. Is Podcasting Culture Getting Better or Worse?
When podcasting starts feeling more like a race than a community, you know something's shifting. In today's episode, our cast and crew ask: Is podcasting culture getting better or worse? They get honest about what's improving and what's turned into noise. The pressure to turn every show into a business won't let up. Growth-hack advice keeps promising that the next strategy will fix everything, but then you realize maybe the real problem is the content itself. The conversation gets messy with RSS purists versus video-first creators, indie podcasters competing with funded networks, that strange feeling of watching the definition of "podcast" shift while you're still figuring out how to make one. There's frustration here, but also care for the people who keep showing up to make something real.Episode Highlights:[01:53] Spotlight Series Intro[06:29] Is Podcast Culture Changing[08:12] The Growing Success Gap[12:05] AI Redefines Podcasting[21:10] Podcast vs Creator Debate[23:55] RSS Control and Censorship[27:51] Metrics and Monetization Fight[32:29] Audio Wins vs Video[33:35] Future of Video Podcasting[35:37] Is Podcasting Still Healthy[36:43] Advice Space Too Noisy[38:44] Honest Feedback Matters[41:09] Instant Gratification Trap[43:38] Wins From the Week[51:28] Rapid Fire Wins[54:12] Sponsor Update and WrapLinks & Resources:Frank Bravo's show website:yourtechmakeover.com PodGlue beta launch:podglue.com/betaFeature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:www.podcastingmorningshow.comWays to Watch or Listen: https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:https://podcastingmorningshow.com/peopleJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingBook A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:https://podcastingmorningshow.com/evalJoin us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:http://podcastingmorningshow.com/owp/Join us LIVE every weekday morning at 8 am ET (US) on Clubhouse: https://podcastingmorningshow.com/clubhouseEPC3 Speaker Application: https://empoweredpodcasting.com/speakersPowered by iRonickMedia.com and ContentCreatorsAccountant.comSend in your mailbag questions: https://www.podcastingmorningshow.com/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b
- 4 days ago55 min
517. How to Make a Podcast Co-Host Relationship Work
A Podcast Co-Host Relationship sounds fun until different personalities, expectations, and creative habits start crashing into each other behind the scenes. In this episode, our cast and crew talk about what actually keeps a co-host partnership working, from handling conflict and sharing responsibilities to knowing when somebody’s carrying too much of the weight. There’s also that moment where a co-host stops feeling like just another voice on the mic and starts feeling like the reason the show works at all. By the end, you’ll probably think a little differently about the conversations happening before and after the record button gets pressed. Episode Highlights:[00:00] Welcome and Topic Setup[02:41] Why Co-Hosts Matter[05:27] Rage Quit to a New Co-Host[09:01] What Makes Chemistry Work[11:04] Goals and Audience First[17:14] Communication Like a Marriage[18:52] Co-Host Prenups and Producer Roles[23:09] Workflow and Division of Labor[30:18] Finding a Co-Host[33:58] Podcasting with Spouses[52:45] Final Takeaways and Wrap-UpLinks & Resources:John Jamingo and The Duchess:https://www.boomerbunker.com/Feature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:www.podcastingmorningshow.comWays to Watch or Listen: https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:https://podcastingmorningshow.com/peopleJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingBook A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:https://podcastingmorningshow.com/evalJoin us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:http://podcastingmorningshow.com/owp/Join us LIVE every weekday morning at 8 am ET (US) on Clubhouse: https://podcastingmorningshow.com/clubhouseEPC3 Speaker Application: https://empoweredpodcasting.com/speakersPowered by iRonickMedia.com and ContentCreatorsAccountant.comSend in your mailbag questions: https://www.podcastingmorningshow.com/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b
- 5 days ago55 min
516. How Niche Podcasts Win With Smaller Audiences
Small numbers on a podcast dashboard can mess with your head, but the PMS cast and crew get into why that pressure to chase downloads is mostly noise, and how niche podcasts win with smaller audiences. Niche audiences engage differently. They share episodes, they stick around, and when advertisers start caring about listener intent over raw reach, those are the shows that win the pitch. There's also that moment where a listener tells you your show became part of their morning routine, and suddenly a thousand downloads feels like a thousand people who actually showed up. By the end, you'll probably stop seeing your audience as proof you haven't made it, and start seeing it as proof that maybe you already have.Episode Highlights:[00:00] Welcome and Headlines[03:06] Active Podcast Stats[04:29] Spotify vs. YouTube Watch Time[07:38] Premium Ads and Engagement Debate[13:49] Top Five Charts Segment[22:05] Business Bite: Niche Intent Wins[25:45] Downloads vs. Revenue[28:19] Spotify Verification and Platform Updates[34:46] Video Podcasting Reality Check[40:55] Why People Still Don’t Listen[54:10] Tomorrow’s Show TeaseLinks & Resources:Feature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:www.podcastingmorningshow.comWays to Watch or Listen: https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:https://podcastingmorningshow.com/peopleJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingBook A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:https://podcastingmorningshow.com/evalJoin us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:http://podcastingmorningshow.com/owp/Join us LIVE every weekday morning at 8 am ET (US) on Clubhouse: https://podcastingmorningshow.com/clubhouseEPC3 Speaker Application: https://empoweredpodcasting.com/speakersPowered by iRonickMedia.com and ContentCreatorsAccountant.comSend in your mailbag questions: https://www.podcastingmorningshow.com/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b
- 6 days ago55 min
515. Why Podcasters Need a Publicity Plan
Growing a podcast gets exciting fast, but the moment podcasters need a publicity plan is usually the same moment things start feeling a little more exposed than expected. In this episode, our cast and crew talk with publicist Cyndee Harrison about what happens when your voice starts reaching beyond your own audience and why visibility brings more than just opportunity. We get into reputation, media attention, handling criticism, difficult guest moments, and the reality that people may judge your entire brand off one clip or one headline. You know the one, that comment or moment that sticks in your head way longer than it should. We also talk through practical ways creators can prepare before chasing more exposure, from media kits to personal branding and knowing what your show actually stands for before things go sideways. By the end, the conversation keeps circling back to one uncomfortable truth: the bigger your platform gets, the more important it becomes to know who you are before everyone else decides for you.Episode Highlights:[00:00] Welcome and Setup[02:50] Meet Publicist Cyndee[05:06] What a Publicist Does[06:25] Why Podcasting Is Going Mainstream[10:17] Publicity Strategies for Podcasters[14:55] DIY Media Outreach and HARO Tips[23:19] Visibility Risks and Guest Controversies[28:26] Crisis Lessons and Emotional Fallout[31:47] Think Ahead Before Publishing[40:54] Preparing for More Exposure[44:49] When to Get PR Help[53:52] Community Invite and Wrap-UpLinks & Resources: Cyndee's PR Firm:https://prshield.com/Feature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:www.podcastingmorningshow.comWays to Watch or Listen: https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:https://podcastingmorningshow.com/peopleJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingBook A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:https://podcastingmorningshow.com/evalJoin us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:http://podcastingmorningshow.com/owp/Join us LIVE every weekday morning at 8 am ET (US) on Clubhouse: https://podcastingmorningshow.com/clubhouseEPC3 Speaker Application: https://empoweredpodcasting.com/speakersPowered by iRonickMedia.com and ContentCreatorsAccountant.comSend in your mailbag questions: https://www.podcastingmorningshow.com/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b
- 1 weeks ago45 min
514. 3 Storytelling Tricks That Make Podcasts Addictive
There’s a reason some episodes stay in your head long after they end, and a lot of it comes down to the storytelling tricks happening underneath the surface that you barely notice while you’re listening. In this episode, the PMS cast and crew break down how a bizarre tech problem from 99% Invisible turned into a fully addictive audio mystery, and why the tension, pacing, curiosity loops, and live experimentation kept everyone locked in even while feeling frustrated the whole time. We talk about how tiny specific problems often create stronger stories than giant vague ideas, why letting listeners experience discovery with you builds trust, and how collaborations can pull audiences deeper into a show when done right. You know the one, that episode where you keep saying “just try this already” but somehow you still can’t stop listening. That’s exactly what this conversation taps into, and by the end you start realizing the difference between simply sharing information and creating something people genuinely need to hear through to the end.Episode Highlights:[01:51] Show Spotlight Plug[02:48] Episode Overview[03:51] Why It’s Obsession-Worthy[05:09] Hook and Stakes[06:34] Curiosity Loop[09:01] Crossover Collaborations[10:22] Proof It Happens[11:54] Testing the Madness[16:26] Escalation and Sound[18:51] Percent Sign Theory[20:18] A New Explanation Emerges[21:24] Creating Podcast Tension[23:28] Intentionally Editing Cliffhangers[24:04] Storytelling with Purpose[24:48] Tomorrow’s Show Preview[25:34] Mystery Payoff Explained[26:40] Mazda Safe Feed Solution[29:30] Debating the Ending[33:35] Obsession Engines Breakdown[37:42] Collaboration Opportunities[42:59] Final Takeaways and Wrap-UpLinks & Resources:Feature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:www.podcastingmorningshow.comWays to Watch or Listen: https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:https://podcastingmorningshow.com/peopleJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingBook A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:https://podcastingmorningshow.com/evalJoin us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:http://podcastingmorningshow.com/owp/Join us LIVE every weekday morning at 8 am ET (US) on Clubhouse: https://podcastingmorningshow.com/clubhouseEPC3 Speaker Application: https://empoweredpodcasting.com/speakersPowered by iRonickMedia.com and ContentCreatorsAccountant.comSend in your mailbag questions: https://www.podcastingmorningshow.com/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b
- 1 weeks ago46 min
513. Why Independent Podcasters Are Losing Control
Independent podcasters are slowly losing control of their reach. In this episode, the PMS cast and crew talk with podcasting veteran Rob Greenlee about RSS, platform control, and AI-generated content. They explore why creators are being pushed into closed systems, how video and API distribution could erode podcasting's open foundation, and why trust keeps surfacing as the real problem underneath everything. The conversation also covers AI creeping into production, cloned voices, and the feeling many creators share when the tools move faster than they can keep up. You won't leave with easy answers, but you'll probably think differently about who actually owns your audience and your future in podcasting.Episode Highlights:[01:51] Rob Greenlee Joins[02:10] Podcasting 2.0 Fringe Debate[04:55] Podcasting 2.0 Explained[08:49] Rob’s Podcasting Origin Story[11:40] Is RSS Still the Heart?[14:57] APIs, HLS, and Platform Control[24:58] What This Means for Indies[28:15] AI in Podcasting: Trust and Slop[37:16] Disclosure and Labeling Standards[43:49] Wins of the Week Wrap-UpLinks & Resources:Content Creators Accountant:contentcreatorsaccountant.comAI disclosure guidance site:shouldidisclose.aiFeature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:www.podcastingmorningshow.comWays to Watch or Listen: https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:https://podcastingmorningshow.com/peopleJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingBook A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:https://podcastingmorningshow.com/evalJoin us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:http://podcastingmorningshow.com/owp/Join us LIVE every weekday morning at 8 am ET (US) on Clubhouse: https://podcastingmorningshow.com/clubhouseEPC3 Speaker Application: https://empoweredpodcasting.com/speakersPowered by iRonickMedia.com and ContentCreatorsAccountant.comSend in your mailbag questions: https://www.podcastingmorningshow.com/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b
- 1 weeks ago1h 4m
512. The One Question That Keeps Listeners Hooked
Some podcast conversations feel casual on the surface, but the PMS cast and crew noticed there’s usually one deeper thing keeping you listening, and in this case, it all came down to the question that keeps listeners hooked: what would you do if your adult child needed help again? As the episode unfolds, a simple story about a tire issue slowly turns into a conversation about parenting styles, communication between couples, assumptions we carry into decisions, and the moments where listeners quietly start comparing the story to their own lives. We talk about opening hooks, co-host chemistry, story structure, and why certain questions create tension that makes people lean in instead of tune out. There’s also a bigger takeaway about conversational podcasts in general: listeners stay engaged when they feel recognized, not lectured, and the strongest moments usually happen when hosts stop trying to sound polished and just let the real discussion happen. By the end, it’s less about whether the tire got paid for and more about the uncomfortable little questions that keep following you after the episode ends.Episode Highlights:[00:50] Sponsors and Co-Hosts[01:47] Spotlight Clip Submissions[03:21] Show Evaluation Setup[06:00] Who Is This For?[09:07] Podcast Name Discoverability[14:59] Cover Art and Branding[17:18] Episode Title Feedback[18:47] Opening Clip: 10K Downloads[21:55] Hook Timing and Introductions[27:15] Second Clip: The Real Hook[30:12] Banter, Tangents, and Chemistry[31:50] Tomorrow’s Guest Tease[32:55] Why This Clip Works[33:32] Couple Communication Unpacked[38:49] Letting Detours Pay Off[40:37] Editing Pace and Pauses[45:53] Audience Goal and Engagement[48:44] The Gender Comparison Twist[54:57] Resolution and Better CTA[58:49] Final Feedback and Wrap-UpLinks & Resources:Episode evaluation link for The Loud Quiet:podcastingmorningshow.com/loudquietFeature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:www.podcastingmorningshow.comWays to Watch or Listen: https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:https://podcastingmorningshow.com/peopleJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingBook A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:https://podcastingmorningshow.com/evalJoin us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:http://podcastingmorningshow.com/owp/Join us LIVE every weekday morning at 8 am ET (US) on Clubhouse: https://podcastingmorningshow.com/clubhouseEPC3 Speaker Application: https://empoweredpodcasting.com/speakersPowered by iRonickMedia.com and ContentCreatorsAccountant.comSend in your mailbag questions: https://www.podcastingmorningshow.com/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b
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About Podcasting Morning Chat | Real Podcasters, Real Podcasting Advice
The only daily morning show for creators, by creators!Join 20-year podcast pro, Marc Ronick and an incredible team of podcasters as they dive into everything from starting a podcast, to audience growth, monetization, booking guests, using the latest AI tools and more. It's a 'morning show meets mastermind' for content creators! Tune in live weekdays at 7 AM EST on Clubhouse (yes, Clubhouse!) or catch up anytime right here or any podcast platform. The Podcasting Morning Chat - Connect. Grow. Create.
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