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In & Around Podcasting: Daily Summaries Delivered
by Captivate
We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals. Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals". In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive podcast for every single podcaster; a show that allows everyone with an interest in the medium to have a fair, open and transparent view on the podcasting industry and how it affects them - this is your place to be heard. The podcasting industry belongs to us all, not just the elite and it doesn't matter how long you've been in the industry, your voice is valuable.
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- 1 weeks ago59 min
Does Your Podcast Have to Make Money to Matter?
What gets missed when podcasting is measured by ad revenue? Elsie Escobar and Rob Walch respond to Freakonomics' conversation about the podcast business, discussing its view of profitability and making the case for niche audiences, different ways to earn income, and creating a show for its own sake. They also discuss Apple's podcasting history and why keeping independent and professional shows together matters.A podcaster's Reddit post about burnout brings the conversation back to the work behind each episode. Elsie and Rob consider what happens when editing and promotion consume your free time, how membership benefits can add to that workload, and what a listener dinner club could offer a community. Elsie introduces Your 2027 Podcast Plan, Captivate's free five-part private podcast, with the full series beginning November 23.The episode also covers Rob's holiday launch advice for new Apple Podcasts shows, artwork requests sent to selected shows, reporting on Apple's Samplab acquisition and HomeView, and the costs of pursuing Golden Globes recognition. Rob shares Captivate's August 2026 download benchmarks, while the Flattering Ram goes to The Magnus Archives for turning a recommendation from friends into a new podcast listener.Interesting things from this episodePeople & ShowsLove TrappedGiggly SquadEl Maratón de PodcastingPodfestThe Magnus ArchivesArticles & EpisodesFreakonomics Radio: It's Show Business, Baby!Your 2027 Podcast Plan: free five-part private podcast from CaptivateI'm burned out. Feeling guilt needing to end it.Apple Buys AI Audio Editing App SamplabApple Brings Podcasts to the Smart HomeBest Podcasts Eligible for the 84th Golden Globes RevealedIAB Certified Analytics, Plays vs Downloads, & Interpreting Growth SpikesPodcast Gifts for Podcasters & Podcast Lovers: All Levels & BudgetsIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via th
- 3 weeks ago1h 18m
Your Listener Watches Podcasts. Does That Change Your Show?
A podcast conference can be about the sessions, the people, or both. Elsie Escobar joins Robb Dunewood, Mayra Ortiz, and Julio Axel Ponce to hear what Podcast Movement NYC was like from the floor and the stage. They talk about the nightclub venue, switching between presentations on headphones, planning connections before arriving, and the travel costs behind an affordable ticket.The conversation moves into the gap between how creators define podcasts and how audiences consume them. The roundtable discusses Sounds Profitable’s 2026 audience research, what reported Netflix use does and does not tell us, and why audio still fits parts of a listener’s day that video cannot. They also ask how conference recordings can reach more people, why modest view counts deserve context, and where audio versions could help.Reports of changes to Apple Podcasts recommendations prompt a discussion about personalized discovery, editorial curation, and visibility for independent and local shows. Elsie notes that Apple’s background statement, as quoted by Podnews, says its editorial approach has not changed. There’s also portable microphone and Leveler app talk, a case for direct listener relationships through email, and Flattering Rams for the Black Podcasting Awards, Life and Tech with TechLifeSteph, Narratives of Care Puerto Rico, and La Brega.Guest ContributorsRobb Dunewood - The Tech JawnMayra Ortiz - Qué Está Pasando en el PodcastingJulio Axel Ponce - Qué Está Pasando en el PodcastingInteresting things from this episodePeople & ShowsRobb Dunewood / The Art of PodcastingThe Tech JawnQué Está Pasando en el PodcastingMayra Ortiz / Podcasteras MediaJulio Axel Ponce / Tropical PodcastingPodcast MovementStephen RoblesDemetrius Bagley / Black Podcasting AwardsLife and Tech with TechLifeStephCharlotte Bayala / Narratives of Care: Puerto RicoLa BregaApps & TechnologySmallRig S70-A wireless microphoneHollyland wireless microphonesDJI Osmo Pocket 3Leveler for MacArticles & EpisodesSounds Profitable’s 2026 audience research: the core numbersSounds Profitable’s 2026 audience research: full reportPodnews reporting on Apple Podcasts recommendations and editorial curationPodcast Movement 202
- Sep 29, 20261h 9m
Podcast Movement NYC Recap, Podcast Video Data, and Giggly Squad’s $140M Deal
Rob Walch returns from Podcast Movement NYC with a recap of the Terminal 5 venue, meetings with industry peers, Captivate’s new partnership with TWiT, and the presentation moment when his screen went black. His talk challenged advice built for podcasting’s top tier and tested the claim that video is now the baseline. Rob shares his comparison of Apple Podcasts downloads for more than 100 shows before and after they added HLS video, along with Acast’s Podcast Pulse findings on audio choice, discovery through social clips, and rising trust in podcasters.Beyond Podcast Movement, Elsie and Rob discuss Apple Podcasts chapter settings, Spotify’s ad-skipping feature, Apple Podcasts subscription video and new playback features, Threads’ expanded podcast tools, and sponsor reads designed to work for people watching or listening. A reported $140 million SiriusXM deal for Giggly Squad opens a wider conversation about the value Hannah Berner and Paige DeSorbo built across podcasting, video, social media, touring, publishing, and entertainment. Global also announces the upcoming investigative series A Very British Epstein.The episode also visits Apple Maps’ Hidden Histories guides, the International Women’s Podcast Awards, and a Talks.co giveaway. The Flattering Ram celebrates Tony Doe’s work on the Nigerian Podcast Index, Rob shares Captivate’s July 2026 download benchmarks and Magellan AI’s estimated August podcast ad spending, and the hosts point listeners toward Rob’s Outlier Edge interview and Seth Resler’s community-building Growth Lab.Interesting things from this episodePeople & ShowsPodcast Movement New York City 2026Giggly SquadTWiT.tv’s partnership with DAX and CaptivateA Very British EpsteinTony Doe and Into the PodverseSupport the Nigerian Podcast IndexRob Walch on The Outlier Edge, episode 1037From Audience to Community with Seth ReslerCaptivate Growth Labs events calendarCaptivate Office Hours: OctoberApps & TechnologyApple Podcasts subscription videoNew Apple Podcasts features in iOS 27, tvOS 27, and macOS 27Threads podcast tools for creators and listenersArticles & EpisodesAcast’s Podcast Pulse 2026How to Create Podcast Ads That Work for Both Video and AudioInside the Giggly Squad Podcast Bidding WarApple Maps and Apple Podcasts launch Hidden HistoriesInternational Women’s Podcast Awards 2026Talks.co 2026 Podcast Giveaway
- Sep 15, 20261h 5m
Apple Podcasts Video Embeds, Audacity 4, and Pat Flynn’s SPI Sale
A successful podcast can still reach a point where its creator is ready to move on. Elsie Escobar and Rob Walch discuss Pat Flynn’s sale of Smart Passive Income, the audience relationship involved in a host handover, and what the reporting on Crime Junkie and Audiochuck brings up about growth, workload, and building a business around one person.The Apple conversation covers hardware costs, AirPods recording, and the balance between useful listening tools and privacy for the people nearby. Elsie and Rob also discuss iOS 27 podcast search and CarPlay changes, plus Apple Podcasts’ video embed player and why website plays don’t appear in Apple Podcasts Connect Analytics.Audacity 4 brings a new editing experience and a reminder from Rob to check MP3 export settings after installing. Audio Hijack 4.6 updates transcription and macOS support. The Flattering Ram remembers Todd Cochrane, followed by news of Audacy Creator Lab’s closure, TWiT’s move to Captivate for ad management, Elsie’s immigration story on Heidi de la Cruz’s podcast, and upcoming Captivate community events.Interesting things from this episodePeople & ShowsPat Flynn and Smart Passive Income, sale announcementLiz Wilcox, incoming Smart Passive Income owner, announcement conversationLex Roman and Revenue Rule Breakers, analysis of the SPI saleTodd Cochrane, remembered by Rob GreenleeRob Greenlee and New Media Show, remembrance of Todd CochranePodcast Movement New York CityApps & TechnologyApple Podcasts embed playerApple Marketing ToolsAudacity 4Audacity 4 download on MuseHubAudio HijackiPhone Duo, pricing reportiPhone 18 Pro, feature overviewAirPods 5, feature overviewApple Watch Audio IntelligenceArticles & EpisodesApple Doesn’t Want You to Worry About the New Apple Watch’s Listening FeaturesiPhones Are Getting More Expensive, but AirPods Are Cheaper Than EverApple Podcasts Takes Video Beyond Its App With Upgraded Web PlayerApple Audio Intelligence Privacy OverviewAshley Flowers’ ‘Crime Junkie’ Podcast Empire, Audiochuck, Faces Reckoning<a href="https://www.youtube.
- Sep 1, 202658 min
YouTube Engaged Views, Podcast Launch Benchmarks, and Platform Risk
What does a successful podcast launch look like when you do not have a large audience waiting? Elsie Escobar and Rob Walch answer a new podcaster’s question by moving the focus away from industry benchmarks. A show’s own baseline, consistent 7-, 30-, and 90-day comparison windows, seasonality, format, and audience goals give creators more useful information than a single early dip.YouTube will count a public view from the first frame while keeping creator analytics, monetization, click-through rate, and recommendations tied to engaged views. Elsie and Rob discuss what that split means for creators and sponsors, why a public number can misrepresent attention, and how losing a channel to automated enforcement can cut a creator off from years of work. An email connection and distribution beyond one platform remain practical safeguards.The episode also covers YouTube’s competition with Netflix for top creators, Unwell’s $500 million valuation, Threads’ podcast transcript test, and Magellan AI’s estimated podcast ad spending for July 2026. Rob shares an early look at his Apple Podcasts HLS video analysis, the show remembers Dolly Parton and her podcast appearances, and the Flattering Ram celebrates Paulette Erato of Latinas in Podcasting.Interesting things from this episodePeople & ShowsDolly Parton on Table Manners: Second HelpingsDolly Parton on Table MannersDolly Parton on Khloé in Wonder LandDolly Parton on Dumb BlondeDolly Parton on Living & Learning with Reba McEntirepodCast411 Episode 237 with Zach SmithPaulette Erato - Latinas in PodcastingThe Parent TapPodcast Movement NYC 2026Apps & TechnologyYouTube engaged viewsThreads podcast transcription testArticles & Episodes🔬Reddit post about podcast success and podcast analyticsGrowth Lab Event with Rob, Danny and Elsie! Demystifying Your Podcast AnalyticsRene Ritchie explains YouTube engaged viewsYouTube counting public views from the first frameThe Parent Tap petition for channel reinstatementYouTube creator exclusivity deals and NetflixUnwell’s $500 million valuation after the WTSL investmentMagellan AI top podcast advert
- Aug 18, 202659 min
Spotify Skip Ahead, YouTube Monetization Changes, and Overcast’s New Features
From reel-to-reel tape and cassette fast-forwarding to one-tap podcast controls, listeners have gained more power over what they hear and when they hear it. Elsie Escobar and Rob Walch follow that history into discussing Spotify’s Skip Ahead test, which can jump Premium subscribers past intros, outros, ads, and other promotional segments.That convenience creates a difficult question for podcasters: when a platform identifies a segment as skippable, who gets to decide what counts as an ad? Elsie and Rob discuss baked-in sponsorships, creator promotions, listener habits, Spotify video, and why YouTube’s new monetization requirements make diversified publishing even more important.The episode also covers Overcast’s packed feature release, including transcript tools, Replay Podcast, Smart Complete, chapter controls, and new Premium audio effects. Plus, Disney+ expands its podcast distribution deals, the show remembers John C. Dvorak, and the Flattering Ram celebrates Ana Xavier’s visit to the Obama Presidential Center.Interesting things from this episodePeople & ShowsMarco ArmentThe OverlapStick to FootballHope Gets a Studio: Inside the Obama Presidential Center's Vision for Community StorytellingIn & Around Podcasting: A Platform For Indie PodcastersPodcast Measurement Is Changing. Elsie Escobar Says Creators Need a SeatBuild in Beta for the AI CuriousSynergy SquadPodcasting in the AI Era with Rob WalchPodcast Movement New York CityApps & TechnologyOvercastSponsorBlockUnwatchedUnderstanding the "Skip ahead" buttonArticles & EpisodesSpotify’s new ‘skip’ button could end the podcast business as we know itSpotify’s New Ad-Skipping Feature Is Not Scaring Off Podcast Advertisers YetSpotify threatens industry with ad-skipping toolNew opportunities to earn and changes to the YouTube Partner ProgramTestFlight Build 1172: Smart Complete, Replay Podcast, changes to Episode LimitsATP 703: Part of a Healthy Breakfast — Accidental Tech Podcast</
- Aug 4, 20261h 8m
The Future of Podcast Stats: IAB 2.3, AMP Accords, and Edison's Podcast Consumer Report
Elsie Escobar and Rob Walch break down two major developments in the industry: the release of the IAB's updated Podcast Metrics Guidelines version 2.3 - now open for public comment - and the ongoing debate around the AMP Accords and podcast measurement.They tackle everything from the technical challenges of counting downloads, to the thorny issues of privacy and data sharing in major aggregator apps, and what all of this means for creators, advertisers, and listeners alike.Plus, you'll hear the latest data on podcast consumption from Edison Research, an exploration of audience support trends, and hands-on recommendations for both creators and independent podcast app developers.Interesting things from this episodeIndustry DocumentsIAB Tech Lab Podcast Measurement Guidelines v2.3Podcast Measurement Technical GuidelinesAMP AccordsEdison ResearchThe Podcast Consumer 2026Share of EarPodcast Apps and Independent DevelopersPodcast Apps: A Framework for Dying Slowly with Dignity — Dustin BluckPodcast GearSmallRig S70 Wireless MicrophoneRay Ortega’s SmallRig S70 reviewDJI Mic Mini vs. Hollyland M2S vs. SmallRig S70 — Audio TestsDJI Mic MiniHollyland LARK M2SShure MOTIV MicrophonesIAB Certification and ComplianceIAB Tech Lab Podcast Measurement ComplianceIAB Tech Lab Compliant CompaniesPrivacy LawsGeneral Data Protection Regulation (GDPR) overviewCalifornia Privacy Rights Act (CPRA) FAQPodcast History ReferencesElsie’s Yoga ClassCastro Podcast AppOvercastLibbyHappy Tree FriendsRocketboomTiki Bar TVAsk a NinjaIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at <a href="https://www.inandaroundpodcasting.com/support" rel="noopener noref
- Jul 21, 20261h 6m
Creators Over Platforms: Listener Habits, Programmatic Ads, and the Power of Podcast Hosts
Fresh podcast industry research is out, and Elsie Escobar and Rob Walch break down what it means for podcasters.They kick things off by celebrating Captivate CEO Marc Asquith’s induction into Mercury Podcasts’ inaugural Heroes of Indie Podcasting Hall of Fame before diving into two major industry reports: The Podcast Atlas from Sounds Profitable and the Westwood One/Cumulus Media/Signal Hill Spring 2026 Report.Together, they explore creator influence, audience behavior, podcast advertising, listener trust, and why creators - not platforms - remain at the center of audience loyalty. They also answer listener questions about programmatic ads, monetizing daily shows, mid-roll placement, and realistic expectations for ad revenue.The episode wraps up with Jim Louderback’s open letter to Meta about AI-generated creator images, updates on where both hosts have been appearing lately, and a few promotion ideas podcasters can borrow for their own guest appearances.Links to Interesting Things from This EpisodePeople & OrganizationsCelebrating the Heroes of Indie Podcasting: 2026 InducteesMark Asquith Named Third Hero of Indie Podcasting as Mercury Podcasts Reveals Legendary InducteePodcasts, Apps & PlatformsCaptivate MarketplaceAMIE Campaign ManagementOvercastCleanfeedReports, Articles & ResourcesThe Podcast Atlas: A Map of the Creator Ecosystem - Sounds ProfitableAdvertiser Perceptions: Podcast Advertising Discussion And Spending Intention Hit A Twelve-Year High Among Agencies And Marketers | Westwood OneAN OPEN LETTER TO META | LinkedInPodcasts & Episodes MentionedWhat Even Is a Podcast Anymore… - We Fixed It, You're Welcome - Apple Podcasts541. Why Most Podcasts Don’t G… - Podcasting Morning Show | Podcast Growth, Launch and Strategy for Indie Podcasters - Apple PodcastsCan Human Creators Still Win i… - New Media Show (Audio) - Apple PodcastsPodnews Weekly with Elsie Escobar - the tools podcasters need to succeed - YouTube7 Podcast Experts Share Their … - One Minute Podcast Tips - Be a Better Podcaster in Just 60 Seconds - Video Podcast - Apple PodcastsHome | Too Long Didn't ListenLive Q&A: Inside Captivate's New Monetization Suite - YouTubeHow to Use Captivate Marketplace, AMIE Campaign Management (Live Walkthrough) - YouTubeAre You Ready for Podcast Ads? (Diagnostic Checklist) - YouTubeIn & Around Podcasting is a podcast industry podcast started by Mark Asqui
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About In & Around Podcasting
We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals. Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals". In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive podcast for every single podcaster; a show that allows everyone with an interest in the medium to have a fair, open and transparent view on the podcasting industry and how it affects them - this is your place to be heard. The podcasting industry belongs to us all, not just the elite and it doesn't matter how long you've been in the industry, your voice is valuable.
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