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In & Around Podcasting: Daily Summaries Delivered
by Captivate
We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals. Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals". In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive podcast for every single podcaster; a show that allows everyone with an interest in the medium to have a fair, open and transparent view on the podcasting industry and how it affects them - this is your place to be heard. The podcasting industry belongs to us all, not just the elite and it doesn't matter how long you've been in the industry, your voice is valuable.
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- 1 weeks ago1h 6m
Creators Over Platforms: Listener Habits, Programmatic Ads, and the Power of Podcast Hosts
Fresh podcast industry research is out, and Elsie Escobar and Rob Walch break down what it means for podcasters.They kick things off by celebrating Captivate CEO Marc Asquith’s induction into Mercury Podcasts’ inaugural Heroes of Indie Podcasting Hall of Fame before diving into two major industry reports: The Podcast Atlas from Sounds Profitable and the Westwood One/Cumulus Media/Signal Hill Spring 2026 Report.Together, they explore creator influence, audience behavior, podcast advertising, listener trust, and why creators - not platforms - remain at the center of audience loyalty. They also answer listener questions about programmatic ads, monetizing daily shows, mid-roll placement, and realistic expectations for ad revenue.The episode wraps up with Jim Louderback’s open letter to Meta about AI-generated creator images, updates on where both hosts have been appearing lately, and a few promotion ideas podcasters can borrow for their own guest appearances.Links to Interesting Things from This EpisodePeople & OrganizationsCelebrating the Heroes of Indie Podcasting: 2026 InducteesMark Asquith Named Third Hero of Indie Podcasting as Mercury Podcasts Reveals Legendary InducteePodcasts, Apps & PlatformsCaptivate MarketplaceAMIE Campaign ManagementOvercastCleanfeedReports, Articles & ResourcesThe Podcast Atlas: A Map of the Creator Ecosystem - Sounds ProfitableAdvertiser Perceptions: Podcast Advertising Discussion And Spending Intention Hit A Twelve-Year High Among Agencies And Marketers | Westwood OneAN OPEN LETTER TO META | LinkedInPodcasts & Episodes MentionedWhat Even Is a Podcast Anymore… - We Fixed It, You're Welcome - Apple Podcasts541. Why Most Podcasts Don’t G… - Podcasting Morning Show | Podcast Growth, Launch and Strategy for Indie Podcasters - Apple PodcastsCan Human Creators Still Win i… - New Media Show (Audio) - Apple PodcastsPodnews Weekly with Elsie Escobar - the tools podcasters need to succeed - YouTube7 Podcast Experts Share Their … - One Minute Podcast Tips - Be a Better Podcaster in Just 60 Seconds - Video Podcast - Apple PodcastsHome | Too Long Didn't ListenLive Q&A: Inside Captivate's New Monetization Suite - YouTubeHow to Use Captivate Marketplace, AMIE Campaign Management (Live Walkthrough) - YouTubeAre You Ready for Podcast Ads? (Diagnostic Checklist) - YouTubeIn & Around Podcasting is a podcast industry podcast started by Mark Asqui
- 3 weeks ago38 min
Test, Learn, Pivot: Using Campaign Thinking, Dynamic Audio Insertion, and Creative CTAs to Grow Your Podcast
Elsie Escobar and Christabel Nsiah-Buadi champion the idea that your podcast episodes are a living archive that can evolve long after you hit publish. They discuss how dynamic audio insertion is more than just an ad tool—it is a creative way to keep content and community engagement alive.Together, they unpack the editorial perspective, discuss how to close the narrative gap for listeners, and share actionable insights from real-world experiments. Plus, creators will learn practical strategies to turn a static back catalog into a living, breathing part of their podcasting journey. This episode encourages podcasters to think differently about their shows, identify new ways to serve their communities, and learn from the successes and surprises of podcast campaign experiments.Guest Co-hostChristabel Nsiah-Buadi (Your Podcast Pipeline): Christabel has been on every side of the microphone. She spent years directing breaking news coverage for NPR before moving to Spotify to design and lead their Sound Up incubator programs. Today, she helps independent creators and brands build editorial authority through her platform, Your Podcast Pipeline.Connect with Christabel!Christabel's websiteInstagramThreadsChristabel Nsiah-Buadi FRSA | LinkedInPeople & ShowsHeartsofGoldPodcastThe Sound Off PodcastSchool of Podcasting: Launch, Grow, and Monetize Your PodcastGrowth Labs & Podcast Growth Education!Live Q&A: Inside Captivate's New Monetization Suite - YouTubeAre You Ready for Podcast Ads? (Diagnostic Checklist) - YouTubeHow to Use Captivate Marketplace, AIME Campaign Management (Live Walkthrough) - YouTubeEp 34 of In & Around Podcasting - Reach, Niches, and Real Numbers: What Advertisers Really Want from Podcasts - In & Around PodcastingIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
- Jun 23, 202645 min
Reach, Niches, and Real Numbers: What Advertisers Really Want from Podcasts
Rob is joined by industry peers Dave Hamilton, Luke Slota, and Marques Pfaff to talk about the realities of podcast advertising. The group discusses the realistic download numbers needed for host-read sponsorships, comparing traditional CPM models to cost-per-action (CPA) campaigns.The conversation covers the necessity of video in modern podcasting. While video aids discoverability and search on platforms like YouTube, the panel agrees that audio remains the core experience for loyal subscribers who drive actual sales.Finally, the group shares the biggest mistakes creators make when working with advertisers. From skipping over ad-read instructions to overpricing their shows, the peers outline how to build credible, long-term relationships with brands.Guest ContributorsDave Hamilton — Backbeat Media, Gig Gab, Mac Geek Gab, and Business BrainLuke Slota — The Out Loud GroupMarques Pfaff — Amplitude Media PartnersLinks to interesting things from this episodeGrowth Labs Sessions!Are You Ready for Podcast Ads? (Diagnostic Checklist) - YouTubeHow to Use Captivate Marketplace, AIME Campaign Management (Live Walkthrough)People, Shows & LinksAmplitude MediaThe Outloud GroupGig Gab — A Weekly Podcast for Working Musicians - Gig GabBackBeat MediaMac Geek Gab PodcastA Weekly Podcast For Entrepreneurs Who Do The Work - Business Brain - The Entrepreneurs' PodcastIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
- Jun 10, 202657 min
Podcast Growth: Branding Dollars, Search Engine Overhauls, 100 Million Deals & YouTube AI Labels
Elsie and Rob break down the recent 28% rise in podcast ad dollars and explain why tracking your income per download is a much better measure of success than looking at total industry averages. They also answer a listener question about whether you need to be a guest on other shows before starting your own and the value of finding a podcasting community.The conversation shifts to search and discovery. They look at how Google's AI search mode is changing the way audiences find content and why third-party conversations about your show matter. They also cover Jay Shetty’s exclusive video deal with Spotify and Netflix, noting that his audio will remain on the open RSS feed.Finally, the hosts talk about artificial intelligence in podcasting. They explore YouTube's new AI disclosure labels, the arrival of fully AI-generated podcast tools, and audio cleanup software. Rob also announces that Katee Sackhoff’s Battlestar React-ica is joining the Captivate DAX US team.Links to interesting things from this episode:🎉 Welcome Katee Sackoff and Battlestar React-ica!People & ShowsBattlestar React-ica: Katee's First Watch of BSG - YouTubeOn Purpose with Jay Shetty | Podcast on SpotifyMisguided: The Newsletter | Matthew Facciani, PhD | SubstackApps & TechnologyPodcast Transcription, Summaries & Clips – Try FreePibbl | Podcast Social Media AutomationArticles & EpisodesYouTube adds new podcast features, including an AI recommendation tool and 'Auto speed' | TechCrunchYouTube's Scarlet Letter | LinkedInSpotify and Netflix sign Jay Shetty in $100M podcast dealGoogle Search as you know it is over | TechCrunchPodcast Ad Spending Climbs 28% In Q1 Even With Lighter Ad Loads. | Story | insideradio.comIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
- May 26, 20261h 7m
The Podcast Show London Debrief, Walled Gardens and The Podnews Report Card
This episode covers global trends, platform changes, and the momentum in the industry following The Podcast Show in London. Joined by Andreea Coscai, founder of Eurowaves, the discussion looks at what is succeeding in European podcasting, the rise of cross-border collaborations, and why international organizations are investing more in audio.Elsie and Andreea discuss the evolving newsletter space, differences in listener behavior on YouTube versus traditional podcast apps, and the ongoing tension between open RSS and closed platform models. This conversation offers practical approaches for both independent creators and networks as they adapt to new tools and changing audience habits.Guest ContributorsAndreea Coscai, founder of Eurowaves and co-founder of Podvision.Links to interesting things from this episodePeople & ShowsAndreea Coscai on LinkedInEurowaves NewsletterPodvision AgencyThe Europeans | Weekly podcasts about European politics and cultureJames Cridland (Podnews)Apps & TechnologyCaptivate Podcast HostingOvercastUnwatched AppReeder App (Classic)FountainPodcast AddictTrue FansArticles & EpisodesThe Podnews Report CardGlobal Podcast Economy Report 2026Spotify Levels Up Our Podcast Experience With New Features for Fans and Creators — SpotifyIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
- May 19, 202650 min
Ranking Higher: Apple Podcast SEO, Spotify Video Data Plus Alix, Alex & CHD Drama
Analyzing the high-profile fallout between Alex Cooper and Alix Earle and some of the drama, evaluating how business disputes masquerade as personal betrayal and some other drama surrounding Call Her Daddy and the Unwell Network. The discussion contrasts the realities of content creation with the performance issues plaguing network-backed shows.Examining how Apple Podcasts and Spotify handle search engine optimization. They explain the mechanics of search ranking, detailing why smaller feeds with exact-match keywords might outrank older, larger catalogs.Finally, the episode reviews a recent Podstock study showing that Spotify video episodes drive higher consumption times than YouTube. They explain how background audio playback shapes listener behavior and discuss Amazon Music's new video roll-out and YouTube's curiosity focusing on audio-only consumption.Follow us on YouTube!Captivate's YouTube ChannelThe Audio-To-Video Roadmap with Greg WillitsThe Audio-To-Video Roadmap with Mignon FogartyLinks to interesting things from this episodePeople & ShowsCall Her DaddyAlix Earle - Hot MessGrammar Girl - Mignon FogertyRosary Army - Greg WillitsTropical PodcastingRoger WilmutApps & TechnologyAlituThe Podcast HostLinks and ThingsAlitu and The Podcast Host Have a New HomeThe Music DNA of Podcast Search: Why Apple and Spotify Still Rank Like Record Stores | PodSEO BlogSpotify Streams Drive 1.5x More Consumption Time Than YouTube for Podcasts, New Podstock Data ShowsAdTech Has Mispriced YouTube And Audio Is Why | by Alan Ronis | Apr, 2026 | MediumRoger Wilmut - WikipediaElsie on Que Esta Pasando en el Podcasting from Tropical PodcastingIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in
- May 5, 202641 min
Is Video the End of Audio? Demystifying Apple's HLS, Podcast Accessibility, and Creative Freedom
This episode opens with a major industry shift: Tim Cook’s announcement that he is stepping down as CEO of Apple in September 2026. The team discusses the transition plan, the elevation of John Ternus and Johny Srouji, and what this "hardware-first" leadership style might mean for the future of Apple devices and services.The conversation then pivots to the technical rollout of HLS (HTTP Live Streaming) video support on Apple Podcasts. Joined by OG co-hosts Mark Asquith and Danny Brown, the team breaks down how HLS differs from standard video files and open standards. They explain how adaptive bitrate streaming ensures listeners stay connected even on poor data connections and why audio-only creators shouldn’t feel pressured to pivot to video.Finally, the group tackles the nuance of accessibility and inclusion in podcasting. They compare listening to an audiobook to reading with your ears, emphasizing that the goal is always to deliver the message to the audience wherever they are. The team shares insights on the power of Apple's new video implementation and how it provides more expansive ways for audiences to engage with content.More Co-hosts!Mark Asquith: Founder of Captivate and original co-host of In & Around Podcasting.Danny Brown: Head of Support and Experience at Captivate and original co-host of In & Around Podcasting.Links to interesting things from this episodeEverything related to the Captivate Video Podcasting Support RolloutPublish Video Podcasts to Apple Podcasts: Captivate Video Support OverviewHelpdesk ArticlesApple HLS Video Podcasts: Help ArticleHow to Connect Apple's HLS Video Podcast Feature to Captivate: Connection GuideApple Podcasts HLS Frequently Asked Questions: HLS FAQHow to Publish Video Episodes via Captivate to Apple Podcasts Using HLS: Publishing GuidePricing for Apple HLS Video Podcasts: Pricing DetailsBlogPublish Video to Apple with Captivate: Blog PostApple Video Podcasting Best Practices: Best Practices GuidePeople & ShowsTim Cook: Apple Executive Chairman (formerly CEO - until Sept).John Ternus: Apple CEO (effective Sept 2026).Johny Srouji: Chief Hardware Officer at Apple.Marco Arment: Creator of Overcast and co-host of ATP.Accidental Tech Podcast (ATP): https://atp.fm/Robb Dunewood: Daily Tech News Network & The Tech JawnAnna DeShawn: Ambie Award winner and founder of The Qube App. https://theqube.app/ (If you are a Black or Brown podcaster submit your show!)Apps & TechnologyHLS (HTTP Live Streaming): Technical standard for video delivery.Apple Podcasts: Support for HLS video in iOS 26.4+.The Qube App: A database for Black and Brown podcasters. https://theqube.app/Captivate Growth Labs: Educational resources for podcasters. https://www.captivate.fm/growth-labsArticles & Episodes
- Apr 14, 202655 min
OpenAI TBPN Acquisition: Comms Strategy, Spotify AI Playlists & Summer House!
OpenAI recently acquired TBPN (Technology Business Programming Network). Rob and Elsie discuss the relationship between Sam Altman and TBPN’s John Coogan, the network's high production value, and what it means for OpenAI’s public-facing brand as they head toward an expected IPO.Elsie takes a moment to celebrate Frank Racioppi’s recent Forbes piece, giving him his well-deserved flowers for his thoughtful advocacy and committed support of the independent community. While the article is titled "There's A War Of Independents In Podcasting," Elsie highlights how Frank successfully name-checks the creators and shows that mainstream media often ignores. She suggests that while the "war" framing reflects the struggle against celebrity-driven network dominance, the real story is the robustness of middle-tier creators who are building sustainable, profitable businesses on their own terms. Finally, the episode looks at Spotify’s rollout of AI-prompted playlists for podcasts and the ongoing friction of cumbersome guest intake forms.Come to hang out with us!⭐️ Apple Podcasts Video Q&A, with Elsie Escobar - YouTubeLinks to interesting things from this episode:People & ShowsJohn Coogan & Jordi Hays: Hosts of TBPN (Technology Business Programming Network).Frank Racioppi: Owner of Earworthy and Forbes contributor.Cynthia Bemis Abrams: Host of Advanced TV History.Ciara Miller: Reality TV superstar highlighted in the Flattering Ram.Bitch Is BetterBravo! We're BlackMorally Corrupt - YouTubeDumpster Dive Snark BaitSo Bad It's Good with Ryan BaileyApps & TechnologyScooter Labs RSS to CSV: scooterlabs.com/hacks/rss2csv.phpSpotify AI Prompted Playlists: creators.spotify.com/resources/news/prompted-playlistsCaptivate WordPress Plugin Sync: wordpress.org/plugins/captivatesync-trade/Articles & EpisodesOpenAI acquires TBPN | OpenAIThere’s A War Of Independents In Podcasting</spa
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About In & Around Podcasting
We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals. Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals". In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive podcast for every single podcaster; a show that allows everyone with an interest in the medium to have a fair, open and transparent view on the podcasting industry and how it affects them - this is your place to be heard. The podcasting industry belongs to us all, not just the elite and it doesn't matter how long you've been in the industry, your voice is valuable.
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