虎嗅·商业有味道

微信亲自下场,红果劲敌“上桌”

October 22, 2026·11 min
Episode Description from the Publisher

红果短剧日活达到1.68亿,人均每天使用125分钟。面对字节不断吞噬用户时长,微信推出绿泡泡,争的不是做一个短剧小程序,而是把内容、社交、广告和交易重新装回自己的生态。本期你将听到:红果为什么成了字节新的流量机器微信做绿泡泡,到底在防守什么算法推荐和熟人社交,哪种短剧分发更有优势短剧为什么可能成为内容电商的新入口节目信息:主播:粥粥来源:虎嗅黄青春频道作者:黄青春

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